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European Fashion Alliance, ModaLisboa, Fashion, Sustainability<\/p>\n
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At the invitation of the Gran Canarian fashion network Moda Calida and the local authority Cabildo de Gran Canaria, the members of the\u00a0European Fashion Alliance<\/a>\u00a0(EFA), founded in Frankfurt in June 2022, gathered in Maspalomas on October 19 and 20 during the Gran Canaria Swim Week \u2013 the only European Swim Wear Week – for their first summit.<\/p>\n The aim of the summit of 59 representatives from 23 European countries was to discuss and agree on a package of measures and actions that can support and promote the necessary transformation process in the fashion industry in Europe. The alliance, which consists of 29 member organizations, including numerous fashion councils, fashion weeks, research and educational institutions, represents more than 10,000 European companies in the fashion sector, ranging from micro-enterprises to large corporations.<\/p>\n One of the main topics during the meeting was the \u201cGreen Deal\u201d formulated by the European Union in 2019 by Commission President Ursula von der Leyen to reduce net emissions of greenhouse gases to zero by 2050, to which the fashion industry must also urgently contribute, according to the commitment of the EFA. Because the CO\u2082- and environmentally destructive footprint from textile production and fashion consumption is still huge.<\/p>\n The European Fashion Alliance aims to contribute significantly to achieving a CO2-neutral, environmentally sustainable, non-toxic and completely circular textile industry and to raise and sensitise the awareness of fashion producers, designers and consumers.<\/p>\n To this end, four pillars on which the targeted measures are to be based were defined during the meeting in Gran Canaria: sustainability, education, politics and innovation.<\/p>\n The European Fashion Alliance believes that sustainability and digital transformation, together with education and labor market measures, will be the drivers for the fashion industry to make textiles more durable, repairable, reusable and recyclable. To accelerate this transition process, EFA will therefor also focus on the cross-cultural exchanges and interactions between creatives and support young talents as drivers of change through actions, research and campaigning.<\/p>\n Joana Jorge, Project Manager at ModaLisboa, says “for independent Fashion Weeks it is important to find a niche, based on creativity and authenticity, which creates real interest for our guests. As we did in line with the dynamics of Lisbon”.<\/strong><\/p>\n For the period from 2023 to 2027, the European Fashion Alliance translates this belief into\u00a0four main objectives<\/strong>\u00a0based on the four defined pillars:<\/p>\n 1. Definition of an ethical, social and sustainable code<\/strong> of conduct for EFA members and by extension for the fashion industry.<\/p>\n 2. A new Green Deal<\/strong> for fashion at European level representing fashion culture and business, founded on a European-based circular and social fashion eco-system based on shared data and a shared measurement data system.<\/p>\n 3. Creation and enforcing of sustainable and technological training and social & cultural responsibility practices<\/strong> for EFA key stakeholders.<\/p>\n 4. Empowerment<\/strong> of Generation Z and the new generations as leading forces of value in digital, circular and social transition of the fashion industry.<\/p>\n The members agree that the vision and objectives of the EFA must be translated into concrete action plans and policy frameworks within the next two to three years to drive change. This can only be achieved with a solid understanding of the needs and challenges of the fashion industry, especially the creative and design-oriented stakeholders.<\/p>\n Pascal Morand \u00a0from Federation de La Haute Couture et de La Mode says \u201cFashion goes beyond the market, it\u2019s about culture. We are in a market economy; it also concerns those who are not in the market to understand that creative fashion can play a sustainable engine role more globally\u201d.<\/strong><\/p>\n For 2023, EFA will therefore launch a Europe-wide survey through its members to investigate the needs and challenges of micro, small, medium and large enterprises operating in the fashion and textile industry, as well as education and research-oriented and other industry-related stakeholders.<\/p>\n The knowledge gained from this should enable EFA to create a priority-driven policy framework in response to the current legislation resulting from, amongst others, the European Strategy for Sustainable and Circular Textiles and the creation of new EU policies and programs to support fashion and creative industries. The aim is to give stakeholders a better understanding of European legislation \u2013 an area in which many creative entrepreneurs are still \u201clost in translation\u201d.<\/p>\n Dilys Williams from Center For Sustainable Fashion says \u201cWe should not only change the content of fashion, but also change the rules and goals of fashion. Fashion is often evaluated in economic terms by growth and numbers. But it is important to create value in cultural terms. To communicate what fashion can contribute to people’s well-being and what impact \u2013 positive and negative \u2013 it has on our society.\u201d<\/strong><\/p>\n Moreover, EFA will actively involve and empower young talents and voices in a leading role within its organisation and its activities.<\/p>\n ASOCIACION CREADORES DE MODA DE ESPANA \u2013 AUSTRIAN FASHION ASSOCIATION \u2013 BALTIC FASHION FEDERATION \u2013 BRITISH FASHION COUNCIL \u2013 BULGARIAN FASHION ASSOCIATION \u2013 CAMERA NAZIONALE DELLA MODA ITALIANA \u2013 CENTER FOR SUSTAINABLE FASHION \u2013 COPENHAGEN FASHION WEEK \u2013 COUNCIL OF FASHION DESIGNERS OF AMERICA \u2013 COUNCIL OF IRISH FASHION DESIGNERS \u2013 ESTONIAN ACADEMY OF ARTS \u2013 FASHION COUNCIL GERMANY \u2013 F\u00c9D\u00c9RATION DE LA HAUTE COUTURE ET DE LA MODE \u2013 F\u00c9D\u00c9RATION FRAN\u00c7AISE DU PR\u00caT \u00c0 PORTER F\u00c9MININ \u2013 FINNISH TEXTILE & FASHION \u2013 FLANDERS DC – GLOBAL FASHION AGENDA \u2013 UNGARIAN FASHION DESIGN AGENCY \u2013 ISLANDIC FASHION COUNCIL – FAD \u2013 MODALISBOA \u2013 MODA CALIDA – MODE SUISSE \u2013 NORWEGIAN FASHION HUB \u2013 SKOPJE FASHION WEEKEND \u2013 SLOWAK FASHION COUNCIL \u2013 SWEDISH FASHION COUNCIL \u2013 TASKFORCE FASHION \u2013 THE PRINCE\u2019S FOUNDATION \u2013 WALLONIE-BRUXELLES DESIGN MODE.<\/p>\n For interviews or further information, please contact:<\/p>\n press@europeanfashionalliance.org<\/a><\/p>\n manuela.oliveira@modalisboa.pt<\/a><\/p>\n
Greener, more innovative, more creative \u2013 at the first summit on Gran Canaria, the members of the European Fashion Association \u201cEFA\u201d put together a package of measures and actions for a sustainable and inclusive future of the European fashion industry.<\/em><\/p>\n
ABOUT EFA<\/strong>
The\u00a0European Fashion Alliance\u00a0<\/a>is the first transnational alliance of European fashion institutions. It aims to promote a fertile, sustainable and inclusive ecosystem for European fashion. EFA acts as a strong collective voice advocating and accelerating the transition of European fashion to a more sustainable, innovative, inclusive and creative future.<\/p>\n