{"id":151036,"date":"2025-02-06T10:00:48","date_gmt":"2025-02-06T10:00:48","guid":{"rendered":"https:\/\/modalisboa.pt\/sem-categoria\/modalisboa-capital\/"},"modified":"2025-02-17T18:33:40","modified_gmt":"2025-02-17T18:33:40","slug":"modalisboa-capital","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/news\/modalisboa-capital\/","title":{"rendered":"MODALISBOA CAPITAL"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F3F3F3&#8243; custom_padding=&#8221;||||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/02\/modalisboa_capital-1.jpg&#8221; title_text=&#8221;MODALISBOA_CARTAZ_RGB&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;T\u00edtulo %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;ffb3d2c3-4648-4e86-8f79-a4a74e1e4db3&#8243; custom_css_main_element=&#8221;margin-top: auto;&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text admin_label=&#8221;Categorias %91Manual%93&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ModaLisboa Capital, ModaLisboa<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Data de Publica\u00e7\u00e3o %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;d2dc128f-cae5-47f5-9811-47f798050d09&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;position: relative!important;||width: fit-content!important;&#8221; custom_css_main_element_phone=&#8221;position: relative!important;||width: fit-content!important;&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;News&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;||||false|true&#8221; custom_css_main_element=&#8221;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_css_main_element=&#8221;width: 100%!important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; header_3_font=&#8221;Inter|700|||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The <strong>64th Lisboa Fashion Week<\/strong> takes place, co-organized with the <strong>Municipality of Lisbon<\/strong>, from <strong>March 6th to 9th, 2025<\/strong>.<\/p>\n<p><strong>MODALISBOA CAPITAL<\/strong> is an edition that questions, provokes and challenges by knowing its value. Its capital. But what capital? The <strong>geographic<\/strong> \u2014 the capital of the capital, the nerve center, the decision-maker and the decisive one. The <strong>creative<\/strong> \u2014 obviously, due to its assets and conceptual codes capable of thinking about society. The <strong>cultural<\/strong> \u2014 of course, for its historical contribution to an increasingly active and conscious area. The <strong>social and relational<\/strong> \u2014 yes, through synergies, bridges and intersectoral connections. The <strong>economic<\/strong> \u2014 inevitably, because it is the realization of the symbolic and the sustenance of a growing business. And the <strong>human<\/strong> \u2014 always, and above all.<\/p>\n<p>It is the CAPITAL that builds and, therefore, we decided to deconstruct it. The <strong>communication campaign<\/strong>, designed by the <a href=\"https:\/\/www.instagram.com\/graficalismo_studio\/\" target=\"_blank\" rel=\"noopener\"><strong>Graficalismo Studio<\/strong><\/a> begins here, now, with a first image that functions as a preface to six symbolic and material representations of the idea of \u200b\u200bcapital. Revealed over the next month on <a href=\"https:\/\/www.instagram.com\/lisboafashionweek\/\" target=\"_blank\" rel=\"noopener\"><strong>Lisboa Fashion Wee<\/strong>k&#8217;s<\/a> social media, these characters, or <strong>alter-egos<\/strong>, are thoughts transformed into living sculptures using repurposed clothing and textiles. An agglutination\u00a0of very fast fashion, very cultivated waste and a very urgent <strong>sustainability<\/strong> as a way to talk about concerns in an avant-garde post-internet visual language. Thinking about CAPITAL, from the capital, is the starting point for designing the program for this ModaLisboa, an event so capital that it is written with two capital letters.<\/p>\n<p>And we start with the creative CAPITAL: the <strong>Fashion Shows<\/strong> return to <strong>P\u00e1tio da Gal\u00e9<\/strong>, from <strong>March 7th to 9th<\/strong>, with the second and final phase of the Sangue Novo competition supported by Seaside, and the new collections from the Workstation platform and renowned Designers. There will be three days of fashion shows that position <strong>author Fashion<\/strong> as a solution against the hegemony of a colossal and uncertain system, and the <strong>calendar,<\/strong> which will be released soon, brings news.<\/p>\n<p>It is with the creative heritage that we arrive at the inevitable cultural CAPITAL of a Fashion Week: on <strong>March 7th<\/strong>, MODALISBOA CAPITAL debuts at <a href=\"https:\/\/gulbenkian.pt\/cam\/\" target=\"_blank\" rel=\"noopener\"><strong>CAM<\/strong><\/a> with a series of <strong>new activities<\/strong> designed in collaboration with the Gulbenkian Modern Art Center to explore, from its authors&#8217; perspective, the historical relationship between <strong>Fashion and Art<\/strong>. Lisboa Fashion Week&#8217;s foray into the city&#8217;s most important cultural facilities takes it back to <a href=\"https:\/\/mude.pt\/\" target=\"_blank\" rel=\"noopener\"><strong>MUDE &#8211; Museu do Design<\/strong><\/a>, with a programme of <strong>workshops, Fast Talks and Fashion Presentations<\/strong> in different spaces of the building, in an ongoing conversation between Design, Heritage and Community.<\/p>\n<p>To this conversation we add more subjects of <strong>capital importance:<\/strong> responsibility, technology, digital transformation \u2014 in other words, the sustainability of the sector in which we operate. It is also part of the social CAPITAL of a<strong> Fashion Week<\/strong> to be an aggregating event, which strengthens the connection between creators and their audiences with the innovation of an industry, represented here by <a href=\"https:\/\/www.apiccaps.pt\/\" target=\"_blank\" rel=\"noopener\"><strong>APICCAPS<\/strong><\/a> and <a href=\"https:\/\/www.modaportugal.pt\/\" target=\"_blank\" rel=\"noopener\"><strong>CENIT \/ ANIVEC<\/strong><\/a>, which are once again part of the Lisboa Fashion Week program to talk about the future.<\/p>\n<p>From <strong>March 6th to 9th<\/strong>, <strong>CAPITAL<\/strong> is therefore a powerful means of constructing and representing identity, but it becomes especially attractive due to its scope: <strong>within it, we all fit,<\/strong> just as everyone fits within Lisboa\u00a0Fashion Week and its city, sorry, its capital. Talking about CAPITAL means talking about value, <strong>relevance<\/strong>, pertinence; to have CAPITAL is to have the power of subversion, and to be CAPITAL is to be the center of convergence: main, essential. What CAPITAL?<\/p>\n<p><strong>MODALISBOA. IT IS\u00a0CAPITAL.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Related News&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||0px||true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 50%!important;&#8221; custom_css_main_element_phone=&#8221;width: 65%!important;&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>RELATED<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_blog_carousel include_categories=&#8221;485&#8243; loop=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;0e17602a-d383-450f-bb28-cf494f4e420d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dsm_blog_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MODALISBOA CAPITAL is an edition that questions, provokes and challenges by knowing its value. Its capital.<\/p>\n","protected":false},"author":2,"featured_media":150215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[147,135,286,485],"tags":[313],"class_list":["post-151036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-news","category-news","category-news-modalisboa","category-news-modalisboa-capital","tag-modalisboa-en","cat_ID-147","cat_ID-135","cat_ID-286","cat_ID-485"],"acf":[],"_links":{"self":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/151036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=151036"}],"version-history":[{"count":5,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/151036\/revisions"}],"predecessor-version":[{"id":152988,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/151036\/revisions\/152988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media\/150215"}],"wp:attachment":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=151036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=151036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/tags?post=151036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}