{"id":15415,"date":"2023-03-04T10:55:34","date_gmt":"2023-03-04T10:55:34","guid":{"rendered":"https:\/\/modalisboa.pt\/sem-categoria\/portuguese-shoes\/"},"modified":"2023-03-10T16:29:43","modified_gmt":"2023-03-10T16:29:43","slug":"portuguese-shoes","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/modalisboa-core\/community-core\/portuguese-shoes\/","title":{"rendered":"Portuguese Shoes"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>APICCAPS | PORTUGUESE SHOES CAMPAIGN<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; background_color=&#8221;#0039FF&#8221; sticky_enabled=&#8221;0&#8243;]<iframe src=\"https:\/\/rd.videos.sapo.pt\/playhtml?file=https:\/\/rd.videos.sapo.pt\/AgNJLsD5tLJtoNSrgwko\/mov\/1\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\" webkitallowfullscreen mozallowfullscreen allowfullscreen ><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Portuguese dancer from the Royal Ballet House, <strong>Marcelino Samb\u00e9<\/strong>, is the protagonist of the Portuguese Shoes 2023 campaign and the new international ambassador of <strong>APICCAPS.<\/strong><\/p>\n<p>After two years of the pandemic, the Portuguese footwear industry returns to international markets with an unprecedented campaign that gives body and movement to an industry that reinvents itself year after year. Under the lens of Frederico Martins, styling by Fernando Bastos Pereira and choreography by Daniel Gorj\u00e3o, the Portuguese Shoes 2023 campaign \u2014 an initiative of the Bioshoes4all project, which has the support of the Recovery and Resilience Program (PRR) \u2014 stars Marcelino Samb\u00e9 , the principal dancer of the Royal Ballet House, in London, and was photographed at Casa da M\u00fasica and Piscina das Mar\u00e9s, in Porto.<\/p>\n<p>The images are a tribute to talent, resilience, creativity and excellence \u2014 praise that can be applied both to the dancer and to the Portuguese Footwear Industry.<\/p>\n<p>For 15 years, the footwear industry has been celebrating the national arts and culture, walking alongside them towards the future. In that period, Portuguese footwear exports increased by 67% and now amount to 2011 million euros (APICCAPS estimate) and more than 80 million pairs of shoes produced.<\/p>\n<p>Consisting of 1 500 companies, responsible for around 40 000 jobs, the sector doesn\u2019t want to stop there and recently presented the new strategic plan for the next decade, thus renewing the ambition to be a \u201creference international market and reinforce exports, virtuously combining sophistication and creativity with productive efficiency, based on technological development and management of the international value chain, thus guaranteeing the future of a national, sustainable and highly competitive productive base\u201d.<\/p>\n<p><strong>Credits:<\/strong><br \/>Coordination: Paulo Gon\u00e7alves, with Cl\u00e1udia Pinto<br \/>Photography: Frederico Martins, assisted by Pedro S\u00e1 and Vicente Sottomayor<br \/>Styling: Fernando Bastos Pereira, assisted by Nelson Lima<br \/>Production: Helena Silva \u2018Snowberry\u2019<br \/>Hair: Rui Rocha<br \/>Make Up: Patricia Lima<br \/>Protagonist: Marcelino Samb\u00e9<br \/>Choreography: Daniel Gorj\u00e3o<br \/>Backstage Photos: Jo\u00e3o Saramago<br \/>Video: Raul Sousa<br \/>Graphic Design: Manifesto Works<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>APICCAPS | PORTUGUESE SHOES CAMPAIGNThe Portuguese dancer from the Royal Ballet House, Marcelino Samb\u00e9, is the protagonist of the Portuguese Shoes 2023 campaign and the new international ambassador of APICCAPS. After two years of the pandemic, the Portuguese footwear industry returns to international markets with an unprecedented campaign that gives body and movement to an industry that reinvents itself year after year. Under the lens of Frederico Martins, styling by Fernando Bastos Pereira and choreography by Daniel Gorj\u00e3o, the Portuguese Shoes 2023 campaign \u2014 an initiative of the Bioshoes4all project, which has the support of the Recovery and Resilience Program (PRR) \u2014 stars Marcelino Samb\u00e9 , the principal dancer of the Royal Ballet House, in London, and was photographed at Casa da M\u00fasica and Piscina das Mar\u00e9s, in Porto. The images are a tribute to talent, resilience, creativity and excellence \u2014 praise that can be applied both to the dancer and to the Portuguese Footwear Industry. For 15 years, the footwear industry has been celebrating the national arts and culture, walking alongside them towards the future. In that period, Portuguese footwear exports increased by 67% and now amount to 2011 million euros (APICCAPS estimate) and more than 80 million pairs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[202,205],"tags":[],"class_list":["post-15415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-core","category-video-core","cat_ID-202","cat_ID-205"],"acf":[],"_links":{"self":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/15415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=15415"}],"version-history":[{"count":4,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/15415\/revisions"}],"predecessor-version":[{"id":15654,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/15415\/revisions\/15654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media\/15413"}],"wp:attachment":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=15415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=15415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/tags?post=15415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}