{"id":173255,"date":"2025-09-10T00:30:34","date_gmt":"2025-09-10T00:30:34","guid":{"rendered":"https:\/\/modalisboa.pt\/sem-categoria\/modalisboa-base\/"},"modified":"2025-11-18T14:10:28","modified_gmt":"2025-11-18T14:10:28","slug":"modalisboa-base","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/modalisboa-base-en\/news-base\/modalisboa-base\/","title":{"rendered":"MODALISBOA BASE"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F3F3F3&#8243; custom_padding=&#8221;||||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/modalisboa_base.jpg&#8221; title_text=&#8221;modalisboa_base&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;T\u00edtulo %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;ffb3d2c3-4648-4e86-8f79-a4a74e1e4db3&#8243; custom_css_main_element=&#8221;margin-top: auto;&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text admin_label=&#8221;Categorias %91Manual%93&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ModaLisboa Base<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Data de Publica\u00e7\u00e3o %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;d2dc128f-cae5-47f5-9811-47f798050d09&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;position: relative!important;||width: fit-content!important;&#8221; custom_css_main_element_phone=&#8221;position: relative!important;||width: fit-content!important;&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;News&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;||||false|true&#8221; custom_css_main_element=&#8221;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_css_main_element=&#8221;width: 100%!important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; header_3_font=&#8221;Inter|700|||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What happens when we pause to reflect on what sustains rather than what is displayed? What symbolic, material, and economic layers inhabit the foundations of a creative system? And what possibilities arise when we stop looking at Fashion merely as form and begin to understand it as an expanded field of knowledge production, of memory, and future?<\/p>\n<p><strong>MODALISBOA BASE<\/strong> emerges from this place of questioning and shifting focus. It stems from the urgency of rethinking creation not as an isolated expression, but as a practice supported by human, technological, territorial, and emotional infrastructures. It is not only about recognizing what lies at the base, but about recognizing the base itself as a place of power and permanence. A base that is accumulated time, transmitted knowledge, available matter, and also resistance to the obsolescence that so often marks the contemporary circuits of visibility. The base, as an invisible structure, is what separates balance from collapse: what provides stability to a system that, without support, quickly falters. And in Fashion, to think about the base is to defend the possibility of continuity.<\/p>\n<p>In co-organization with The <strong>Municipality of Lisboa<\/strong>, the <strong>65th Lisboa Fashion Week<\/strong> proposes the activation of this expanded thinking. It calls upon its multiple agents \u2014 Designers, artists, entrepreneurs, technicians, associations, communities, industry, educational institutions \u2014 to imagine Fashion as a living ecosystem, where making intersects with knowing, and where creative action extends into systems of relation, experimentation, and listening. A Fashion that is not measured only by its image, but by the ethical, political, and cultural complexity of its existence.<\/p>\n<p>Within this framework, from October<strong> 1st to 5th<\/strong>, with its epicenter at <strong>P\u00e1tio da Gal\u00e9<\/strong> and programming across multiple venues (including <strong>MUDE &#8211; Museu do Design, Palacete Gomes Freire, Moldo Studios, Avenida da Liberdade, and Pra\u00e7a do Com\u00e9rcio<\/strong>) ModaLisboa proposes a week of thought and creation, exhibition and action: about the materialization of Designer Fashion, yes, but also about new paths for independent business models, the building of brands capable of entering competitive markets, and the strategic cohesion of a sector fertile in opportunities.<\/p>\n<p>To this end, <strong>MODALISBOA BASE<\/strong> presents a <strong>plural program of fashion shows, conferences, exhibitions, workshops, showcases, and diverse off-schedule events<\/strong>, mobilizing the capital through the usual Fashion Presentations, Fast Talks, and sustainability-focused moments (such as Portuguese Soul, MODAPORTUGAL, or beat by be@t, promoted in close collaboration with sectoral partners and associations like APICCAPS, CENIT\/ANIVEC, BCSD, and CITEVE). But the 65th Lisbon Fashion Week is also a base for premieres: the <strong>FASHION HOUSE<\/strong>, a new multidisciplinary space with free admission, featuring its own program, a pop-up store, showcases of technology and cultural heritage, and a lounge &amp; meeting point designed to strengthen the connection between the territory and the Fashion ecosystem; and <em><strong>ModaLisboa na Avenida<\/strong><\/em>, a partnership with the <strong>Avenida da Liberdade Association<\/strong> that extends Fashion Week into this major artery with workshops, cocktails, and cultural interventions, with programming soon to be announced. With the support of the Portugal Events program, promoted by Turismo de Portugal, Lisboa Fashion Week expands its strategic scope with more free-admission opportunities, broader geographical presence, and the mediation of a city that serves as the base for the internationalization of authorial work.<\/p>\n<p>With a communication campaign developed by <strong>Havas Lisboa<\/strong> and produced by <strong>Casper Films,<\/strong> <strong>BASE<\/strong> becomes an exercise in critical construction: about what we create, how we create, with whom we create, and at what cost. And, at the same time, an exercise in projection. Because to think about the base is also to think of what grows from it: new languages, spaces of sharing, ways of making a city, possible futures.<\/p>\n<p><strong>MODALISBOA<\/strong>. It is from the <strong>BASE<\/strong> that everything begins. And it is within it that, so often, everything endures.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src=\"https:\/\/player.vimeo.com\/video\/1117358275?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"MODALISBOA BASE\"><\/iframe>[\/et_pb_code][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; header_3_font=&#8221;Inter|700|||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>MODALISBOA BASE CAMPAIGN<\/strong><\/h4>\n<h4>Agency: Havas<br \/>Executive Production: Nuno Lobo, Jo\u00e3o Cabezas. Casper Films.<br \/>Director: Bruno Ferreira<br \/>Director of Photography (DOP): Bernardo Infante<br \/>Photography: Fabiana Tavares<br \/>Assistant Directors: Paulo Bilu<br \/>Camera Assistants: Filipe Pantana, Tiago Silva, Jo\u00e3o Porto, Tom\u00e1s Sacramento<br \/>Head of Production: Jacqueline Ferreira<br \/>Production Coordinator: In\u00eas Gomes<br \/>Location Manager: Paulo Ribeiro<br \/>Production Assistants: Filipa Casulo<br \/>Production Van Driver: David Almeida<br \/>Art Director: Marta Cruz<br \/>Art Assistant: Ivna Carvalho<br \/>Set Construction: Jos\u00e9 Candido<br \/>Styling: Joel Alves assisted by Tita Mendes<br \/>Make-up: Ant\u00f3nia Rosa Studio<br \/>Hair: Helena Vaz Pereira \/ Griffe Hairstyle<\/h4>\n<h4>Chief Electrician: Ricardo Giglio<br \/>Electrician Assistants: Dan Ilco and Carlos Zenida<br \/>Hot Head: S\u00e9rgio Pontes<\/h4>\n<h4>Camera Equipment: Planar | Jos\u00e9 Tiago<br \/>Lighting\/Grip: STP | S\u00e9rgio Pontes<br \/>Production Equipment: Production Store | Gon\u00e7alo Silva<\/h4>\n<h4>Editor: Fl\u00e1vio Sousa<br \/>Post-production: Miguel Diogo and Glimpse<br \/>Sound Post-production: Som de Lisboa<br \/>Color Grading: Eudes Quittelier<br \/>Music: Moulinex<br \/>Casting: Jenny Helen, Henrique and Miguel, Central Models; Daniela Leiria, Djenice and Dilsa Pereira, Da Banda; Daniel Alves and Filipa Uzair, Just Models; Ricardo Furtado, Karacter; Tian, We Are Models.<br \/>Dancers: Leen ElMobaddr; Maria Sequeira Abrantes, Nneka Ere and Tom\u00e1s Fernandes<\/h4>\n<h4>HAVAS TEAM<\/h4>\n<h4>CEO: Pedro Gra\u00e7a<br \/>CCO (Chief Creative Officer): Paulo Pinto<br \/>Creative Team: Jo\u00e3o de Noronha and Vasco Carvalho<br \/>Strategy Director: Gabriel Batista<br \/>Account Director: Maria Jo\u00e3o Ramos<br \/>Head of Production: Raquel Gomes da Costa<br \/>Account Executive: Constan\u00e7a Mendes<br \/>Digital Designer: Camila Ant\u00f3nio<br \/>Motion Design: S\u00e9rgio Dias<\/h4>\n<h4>Special Thanks: Lisboa Film Commission, German School of Lisbon (Escola Alem\u00e3 de Lisboa), Faculty of Fine Arts, and Pal\u00e1cio da Justi\u00e7a<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Related News&#8221; 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