{"id":173308,"date":"2025-09-09T21:20:21","date_gmt":"2025-09-09T21:20:21","guid":{"rendered":"https:\/\/modalisboa.pt\/sem-categoria\/branding-the-base\/"},"modified":"2025-10-13T14:29:57","modified_gmt":"2025-10-13T14:29:57","slug":"branding-the-base","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/modalisboa-base-en\/talks-base-en\/branding-the-base\/","title":{"rendered":"Branding the Base"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;fdf34095-bc39-43c6-98b5-b76e816b2824&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_slide _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;RGBA(255,255,255,0)&#8221; body_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/talks_branding_the_base_01.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;66%&#8221; background_enable_video_mp4=&#8221;off&#8221; button_alignment=&#8221;left&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/talks_branding_the_base_02.jpg&#8221; background_image_phone=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/talks_branding_the_base_03.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_slide_button=&#8221;pointer-events: none;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;T\u00edtulo Talk&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>BRANDING THE BASE<\/strong><\/h2>\n<p><strong>A New Strategy for Independent Businesses<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Registo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Free admission, with <strong>mandatory registration, <a href=\"https:\/\/modalisboa.backstageportal.com\/form\/t8vu7kzYYOo\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][bsf_advanced_tabs admin_label=&#8221;tabs&#8221; module_id=&#8221;mi-app-tabs-talks&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;671fa5be-9d56-4054-9931-b75c34b15468&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][bsf_advanced_tab bsf_title=&#8221;VIDEO&#8221; tab_layout=&#8221;library&#8221; library_item=&#8221;178316&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/bsf_advanced_tab][bsf_advanced_tab bsf_title=&#8221;PHOTOS&#8221; tab_layout=&#8221;library&#8221; library_item=&#8221;175559&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/bsf_advanced_tab][bsf_advanced_tab bsf_title=&#8221;ABOUT&#8221; tab_layout=&#8221;library&#8221; library_item=&#8221;173314&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/bsf_advanced_tab][bsf_advanced_tab bsf_title=&#8221;SPEAKERS&#8221; tab_layout=&#8221;library&#8221; library_item=&#8221;173947&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/bsf_advanced_tab][\/bsf_advanced_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BRANDING THE BASE A New Strategy for Independent Businesses &nbsp;Free admission, with mandatory registration, HERE<div id=\"mi-app-tabs-talks\" class=\"et_pb_module bsf_advanced_tabs bsf_advanced_tabs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tabs_placement_top bsf_advanced_tabs_inner bsf_subtitle_bottom bsf_advanced_tabs_icon_placement_top hide_icon_top hide_title_top\">\n\t\t\t<div class=\"bsf_advanced_tabs_nav\"><ul><li value=\"0\" class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_advanced_tab_title bsf_advanced_tab_title_0  bsf_active_tab \"><a target='_blank' href=\"#\"><span class=\"bsf_tab_title\">VIDEO<\/span><\/a><\/li><li value=\"1\" class=\"bsf_advanced_tab bsf_advanced_tab_1 bsf_advanced_tab_title bsf_advanced_tab_title_1  \"><a target='_blank' href=\"#\"><span class=\"bsf_tab_title\">PHOTOS<\/span><\/a><\/li><li value=\"2\" class=\"bsf_advanced_tab bsf_advanced_tab_2 bsf_advanced_tab_title bsf_advanced_tab_title_2  \"><a target='_blank' href=\"#\"><span class=\"bsf_tab_title\">ABOUT<\/span><\/a><\/li><li value=\"3\" class=\"bsf_advanced_tab bsf_advanced_tab_3 bsf_advanced_tab_title bsf_advanced_tab_title_3  \"><a target='_blank' href=\"#\"><span class=\"bsf_tab_title\">SPEAKERS<\/span><\/a><\/li><\/ul><\/div>\n\t\t\t<div class=\"bsf_advanced_tab_wrapper\">\n\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_active_tab\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_active_tab\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class='bsf_advanced_tab_content'><div class=\"et_pb_section et_pb_section_1 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_code et_pb_code_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_code_inner\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1126839211\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/div>\n\t\t\t<\/div> <!-- .bsf_advanced_tab -->\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"bsf_advanced_tab bsf_advanced_tab_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class='bsf_advanced_tab_content'><div class=\"et_pb_section et_pb_section_3 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module dsm_masonry_gallery dsm_masonry_gallery_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-gallery grid\" data-lightbox=\"true\" data-horizontalorder=\"false\">\n                <div class=\"grid-sizer\"><\/div><div class=\"gutter-sizer\"><\/div><div class=\"grid-item\">\n                    <a href=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06.jpg\"  data-title='fast_talks_06'  data-caption='Photo: Lu\u00eds Miguel Fonseca' data-mfp-src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06.jpg\">\n                        <div class=\"et_pb_image_wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06.jpg\" title=\"fast_talks_06\" alt=\"\" class=\"dsm-skip-lazyload\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06.jpg 1536w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06-1280x1600.jpg 1280w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06-980x1225.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_06-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" width=\"1536\" height=\"1920\" \/>\n                            \n                        <\/div>\n                    <\/a>\n                <\/div><div class=\"grid-item\">\n                    <a href=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08.jpg\"  data-title='fast_talks_08'  data-caption='Rui Maria P\u00eago | Photo: Lu\u00eds Miguel Fonseca' data-mfp-src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08.jpg\">\n                        <div class=\"et_pb_image_wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08.jpg\" title=\"fast_talks_08\" alt=\"\" class=\"dsm-skip-lazyload\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08.jpg 1536w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08-1280x1600.jpg 1280w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08-980x1225.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_08-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" width=\"1536\" height=\"1920\" \/>\n                            \n                        <\/div>\n                    <\/a>\n                <\/div><div class=\"grid-item\">\n                    <a href=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07.jpg\"  data-title='fast_talks_07'  data-caption='Mariana Matos and Federico Poletti | Photo: Lu\u00eds Miguel Fonseca' data-mfp-src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07.jpg\">\n                        <div class=\"et_pb_image_wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07.jpg\" title=\"fast_talks_07\" alt=\"\" class=\"dsm-skip-lazyload\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07.jpg 1536w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07-1280x1600.jpg 1280w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07-980x1225.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_07-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" width=\"1536\" height=\"1920\" \/>\n                            \n                        <\/div>\n                    <\/a>\n                <\/div><div class=\"grid-item\">\n                    <a href=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15.jpg\"  data-title='fast_talks_15'  data-caption='Federico Poletti, Mariana Matos, Carolina Santos and Rui Maria P\u00eago | Photo: Lu\u00eds Miguel Fonseca' data-mfp-src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15.jpg\">\n                        <div class=\"et_pb_image_wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15.jpg\" title=\"fast_talks_15\" alt=\"\" class=\"dsm-skip-lazyload\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15.jpg 1280w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15-980x1470.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_15-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" width=\"1280\" height=\"1920\" \/>\n                            \n                        <\/div>\n                    <\/a>\n                <\/div><div class=\"grid-item\">\n                    <a href=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12.jpg\"  data-title='fast_talks_12'  data-caption='Photo: Lu\u00eds Miguel Fonseca' data-mfp-src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12.jpg\">\n                        <div class=\"et_pb_image_wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12.jpg\" title=\"fast_talks_12\" alt=\"\" class=\"dsm-skip-lazyload\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12.jpg 1536w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12-1280x1600.jpg 1280w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12-980x1225.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/10\/fast_talks_12-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" width=\"1536\" height=\"1920\" \/>\n                            \n                        <\/div>\n                    <\/a>\n                <\/div>\n             <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/div>\n\t\t\t<\/div> <!-- .bsf_advanced_tab -->\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"bsf_advanced_tab bsf_advanced_tab_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class='bsf_advanced_tab_content'><div class=\"et_pb_section et_pb_section_5 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_2 tab-with-text\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_2  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0 text-general  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>How can a Fashion business be built, sustained, and projected without yielding to the pressure of pre-established formulas? This conversation brought together perspectives from design, commerce, and education to reflect on the possible paths for creating viable, consistent, and independent authorial brands. In a sector often marked by cycles of expectation and collapse, it is crucial to discuss how creativity also inscribes itself in strategic planning, and how long-term vision can replace the urgency of immediate success. More than launching brands prematurely into the market, the goal here was to rethink models that allow for growth with clarity, in their own time, and on their own terms.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/div>\n\t\t\t<\/div> <!-- .bsf_advanced_tab -->\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"bsf_advanced_tab bsf_advanced_tab_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class='bsf_advanced_tab_content'><div class=\"et_pb_section et_pb_section_7 talk-speakers-content et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_3 et_animated et_pb_gutters2\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_3  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_blurb et_pb_blurb_0 jury-blurb-grid  et_pb_text_align_left  et_pb_blurb_position_top et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1360\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2024\/09\/rui_maria_pego_2.jpg\" alt=\"\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2024\/09\/rui_maria_pego_2.jpg 1000w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2024\/09\/rui_maria_pego_2-980x1333.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2024\/09\/rui_maria_pego_2-480x653.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-129565\" \/><\/span><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><span>HOST: RUI MARIA P\u00caGO<\/span><\/h4>\n\t\t\t\t\t\t<div class=\"et_pb_blurb_description\"><p>Rui Maria P\u00eago. 36 years old. Seventeen of them spent between Radio, Theater, and Television. He holds a degree in History from Universidade Nova de Lisboa and a Master of Fine Arts in Professional Acting from the Bristol Old Vic Theatre School (UK), with a specialization in Shakespearean performance at the Royal Academy of Dramatic Arts (UK). He is the author of Filho da M\u00e3e, a satirical series that premiered on Canal Q in 2015. Rui Maria P\u00eago has presented programs on all three generalist television channels in Portugal and has created several others on different radio stations \u2014 R\u00e1dio Radar, Sudoeste, Mega Hits, and R\u00e1dio Comercial. On the latter, since 2023, he has hosted Debaixo da L\u00edngua, an interview podcast of his own creation. His artistic path includes participation in the advanced theater program \u00c9cole des Ma\u00eetres, the Passaporte Lisboa initiative, productions for BBC Radio Three (All I Was When I Wasn't Anyone) and RTP (Erro 404 and Prisma), as well as stage performances in Avenida Q, Henry VI \u2013 Days of Rebellion, Water Party, and Metamorfoses. Soon, he will be part of Titus, a reimagining of William Shakespeare\u2019s Titus Andronicus, directed by Estrutura, premiering in November 2025 at Teatro do Campo Alegre in Porto, and in 2026 at Centro Cultural de Bel\u00e9m in Lisbon. He first entered ModaLisboa at the age of 15, and has never stopped returning since.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_1 jury-blurb-grid  et_pb_text_align_left  et_pb_blurb_position_top et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1360\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/carolina_santos.jpg\" alt=\"\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/carolina_santos.jpg 1000w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/carolina_santos-980x1333.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/carolina_santos-480x653.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-173939\" \/><\/span><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><span>CAROLINA SANTOS | ALAMEDA TURQUESA<\/span><\/h4>\n\t\t\t\t\t\t<div class=\"et_pb_blurb_description\"><p>Carolina Santos, an architect who graduated from FAUP, founded Alameda Turquesa together with her mother, creating a Portuguese luxury footwear and accessories brand that has grown into a global name. Since Anna Dello Russo first discovered the brand on Facebook in 2015, Alameda Turquesa has been consistently featured in the international press, with regular articles in Forbes and Vogue. Its iconic designs have been worn by some of the most renowned celebrities, including Bella Hadid, Cindy Crawford, and Kylie Jenner, and have also been worn on screen by Emily in the hit series Emily in Paris. Today, Alameda Turquesa is carried by leading luxury retailers worldwide.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_2 jury-blurb-grid  et_pb_text_align_left  et_pb_blurb_position_top et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1360\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/05\/federico_poletti.jpg\" alt=\"\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/05\/federico_poletti.jpg 1000w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/05\/federico_poletti-980x1333.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/05\/federico_poletti-480x653.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-173725\" \/><\/span><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><span>FEDERICO POLETTI | IED - ISTITUTO EUROPEO DI DESIGN<\/span><\/h4>\n\t\t\t\t\t\t<div class=\"et_pb_blurb_description\"><p>Federico Poletti is an art and fashion professional whose career bridges academia, curation, and creative direction. He holds a PhD in Visual Arts and two master\u2019s degrees completed in Milan, integrating art, fashion, and communication. Over the years, he has served as Art Director and Communication Consultant for leading brands and institutions including Missoni, Sportmax, Pitti Immagine, White Milano, Museo del Tessuto, and the Sozzani Foundation. He is also the founder of NEXT GEN, a platform dedicated to supporting emerging creative voices, and serves as Scientific Leader of the Fashion Marketing &amp; Communication program at IED Moda Milano. As both curator and consultant, Poletti continues to foster dialogue between industry and academia, shaping innovative approaches at the intersection of culture, design, and fashion.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_3 jury-blurb-grid  et_pb_text_align_left  et_pb_blurb_position_top et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1360\" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/mariana_matos.jpg\" alt=\"\" srcset=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/mariana_matos.jpg 1000w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/mariana_matos-980x1333.jpg 980w, https:\/\/modalisboa.pt\/wp-content\/uploads\/2025\/09\/mariana_matos-480x653.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-173941\" \/><\/span><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><span>MARIANA MATOS | PARLAMENTO<\/span><\/h4>\n\t\t\t\t\t\t<div class=\"et_pb_blurb_description\"><p>Graduated in Fashion Design from FAUL in 2015, she worked as a freelance Technical Designer and Contributing Writer for MODAPORTUGAL and ModaLisboa. Between 2018 and 2019, she interned at Acne Studios in Stockholm, in the Menswear Product Development Department. Upon returning to Portugal, she joined the first sales team at Parlamento Lisboa, contributing since then to its growth across multiple areas: communication, creative direction, special projects (merchandising, pop-ups, collaborations), and e-commerce. She currently holds the positions of Buyer and General Manager.<\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/div>\n\t\t\t<\/div> <!-- .bsf_advanced_tab -->\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":175569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[518,513],"tags":[],"class_list":["post-173308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talks-base-en","category-program-base","cat_ID-518","cat_ID-513"],"acf":[],"_links":{"self":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/173308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=173308"}],"version-history":[{"count":13,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/173308\/revisions"}],"predecessor-version":[{"id":178341,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/173308\/revisions\/178341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media\/175569"}],"wp:attachment":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=173308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=173308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/tags?post=173308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}