{"id":196743,"date":"2026-09-18T17:00:09","date_gmt":"2026-09-18T17:00:09","guid":{"rendered":"https:\/\/modalisboa.pt\/?p=196743"},"modified":"2026-09-22T15:09:29","modified_gmt":"2026-09-22T15:09:29","slug":"workshop-ready-for-business","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/modalisboa-priority-en\/talks-priority-en\/workshop-ready-for-business\/","title":{"rendered":"Ready for Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;fdf34095-bc39-43c6-98b5-b76e816b2824&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_slide _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Inter||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;RGBA(255,255,255,0)&#8221; body_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2026\/02\/fast_talks_header_01.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;66%&#8221; background_enable_video_mp4=&#8221;off&#8221; button_alignment=&#8221;left&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2026\/02\/fast_talks_header_02.jpg&#8221; background_image_phone=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2026\/02\/fast_talks_header_03.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_slide_button=&#8221;pointer-events: none;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;T\u00edtulo Workshop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Workshop READY FOR BUSINESS<br \/><\/strong><\/h2>\n<p><strong>POSITIONING, GROWTH AND MARKET ACCESS<\/strong><\/p>\n<p><strong>11 OCTOBER. 10 AM \u2014 12 PM<\/strong><br \/><strong>MUDE &#8211; DESIGN MUSEUM<\/strong><br \/>Free Admission, with <strong>mandatory registration <a href=\"https:\/\/forms.gle\/foer2bBLNaVw4tgMA\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][bsf_advanced_tabs admin_label=&#8221;tabs&#8221; module_id=&#8221;mi-app-tabs-talks&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;671fa5be-9d56-4054-9931-b75c34b15468&#8243; global_colors_info=&#8221;{}&#8221;][bsf_advanced_tab bsf_title=&#8221;ABOUT&#8221; tab_layout=&#8221;library&#8221; library_item=&#8221;196776&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/bsf_advanced_tab][\/bsf_advanced_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Workshop READY FOR BUSINESS POSITIONING, GROWTH AND MARKET ACCESS 11 OCTOBER. 10 AM \u2014 12 PMMUDE &#8211; DESIGN MUSEUMFree Admission, with mandatory registration HERE &nbsp;<div id=\"mi-app-tabs-talks\" class=\"et_pb_module bsf_advanced_tabs bsf_advanced_tabs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tabs_placement_top bsf_advanced_tabs_inner bsf_subtitle_bottom bsf_advanced_tabs_icon_placement_top hide_icon_top hide_title_top\">\n\t\t\t<div class=\"bsf_advanced_tabs_nav\"><ul><li value=\"0\" class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_advanced_tab_title bsf_advanced_tab_title_0  bsf_active_tab \"><a target='_blank' href=\"#\"><span class=\"bsf_tab_title\">ABOUT<\/span><\/a><\/li><\/ul><\/div>\n\t\t\t<div class=\"bsf_advanced_tab_wrapper\">\n\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_active_tab\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"bsf_advanced_tab bsf_advanced_tab_0 bsf_active_tab\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class='bsf_advanced_tab_content'><div class=\"et_pb_section et_pb_section_1 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0 tab-with-text\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0 text-general  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Vincent Lyleire works with brands at different stages, helping them translate creative identity into commercial presence. From relationships with buyers and retailers to the choice of channels, partners and markets, the workshop looks at how a label positions itself, sells and scales within the Fashion industry.<\/p>\n<p>Participants\u2019 projects provide the basis for a practical discussion of business development. Where is the real opportunity? What needs to be in place before approaching a buyer? When does entering a new market make sense? Positioning, pricing, distribution, sales and international expansion are considered through the practical realities of reaching the market, building commercial relationships and establishing solid foundations for long-term growth.<\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_1 text-general  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-196989 \" src=\"https:\/\/modalisboa.pt\/wp-content\/uploads\/2026\/09\/vincent_lyleire_foto.jpg\" alt=\"\" width=\"326\" height=\"443\" \/><\/p>\n<p><strong>VINCENT LYLEIRE<\/strong><br \/>Worldwide Buyer Manager, Trano\u00ef<\/p>\n<p>Vincent Lyleire holds a Master\u2019s in Fashion Design and has built his career at the intersection of creativity, business, and the Fashion industry. He began at Aganovich, later becoming Sales Director at Martin Grant, and supporting emerging French designers. In 2016, he joined Who\u2019s Next and Premi\u00e8re Classe. After La Redoute, he became an independent fashion business consultant, supporting brands and organizations in business development, sales, networking, and international growth.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/div>\n\t\t\t<\/div> <!-- .bsf_advanced_tab -->\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":196963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[590,587],"tags":[],"class_list":["post-196743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talks-priority-en","category-program-priority","cat_ID-590","cat_ID-587"],"acf":[],"_links":{"self":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/196743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=196743"}],"version-history":[{"count":10,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/196743\/revisions"}],"predecessor-version":[{"id":197138,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/196743\/revisions\/197138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media\/196963"}],"wp:attachment":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=196743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=196743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/tags?post=196743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}