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ModaLisboa, ModaLisboa Priority, Fast Talks<\/p>\n
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Between 8 and 11 October, FAST TALKS<\/strong> will bring three sessions to MUDE \u2013 Design Museum<\/strong>, exploring some of the key issues shaping the development and long-term success of a Fashion project. For this edition of Lisboa Fashion Week, the programme takes two different approaches<\/strong>: a conversation<\/strong> open to a wider audience, looking at the social impact Fashion can and should have; and two workshops<\/strong> for industry professionals, focusing on brand strategy and business development. All sessions are free to attend, subject to registration.<\/p>\n On 8 October at 5.00 pm, FAST TALKS: Creativity, Agency and Social Change<\/strong><\/a> looks at an industry that creates jobs, shapes culture, influences behaviour and plays a role in shaping the collective imagination. Moderated by Rui Maria P\u00eago, the conversation brings together V\u00edtor Sanches,<\/strong> founder of Bazofo and the driving force behind Dentu Zona, a project developing screen-printing, market and collective creation initiatives in Cova da Moura; In\u00eas Sequeira<\/strong>, who, after founding and leading Casa do Impacto, now heads Rede Capital Social; and Miguel Flor<\/strong>, creative director, curator and artistic director of (re)veste, a project promoting social inclusion through Fashion.<\/p>\n On 10 and 11 October, FAST TALKS take a more hands-on approach, with two workshops for industry professionals, each limited to 20 participants.<\/p>\n BRAND ETHOS: From Values to Strategy<\/a><\/strong>, led by Catarina Pestana<\/strong> on 10 October from 10.00 am to 12.00 pm, explores the connection between values, identity and strategic decision-making. Working with the participants\u2019 own brands, the workshop will look at what is already clearly defined, what needs further development, and how a brand ethos can help guide decisions around product, communication, positioning and growth. A Communication and Marketing specialist with more than 25 years\u2019 experience in brand management, Catarina Pestana is Brand Communications Director at Grupo Visabeira<\/strong>, CCO and founder of Bang Bang Agency, and a Guest Lecturer at Cat\u00f3lica-Lisbon SBE and IADE.<\/p>\n