{"id":203592,"date":"2026-11-04T15:45:03","date_gmt":"2026-11-04T15:45:03","guid":{"rendered":"https:\/\/modalisboa.pt\/sem-categoria\/novas-regras-europeias-para-packaging-o-que-muda-para-as-marcas-de-moda\/"},"modified":"2026-11-04T16:34:10","modified_gmt":"2026-11-04T16:34:10","slug":"new-european-packaging-rules-what-will-change-for-fashion-brands","status":"publish","type":"post","link":"https:\/\/modalisboa.pt\/en\/news\/new-european-packaging-rules-what-will-change-for-fashion-brands\/","title":{"rendered":"NEW EUROPEAN PACKAGING RULES: WHAT WILL CHANGE FOR FASHION BRANDS?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F3F3F3&#8243; custom_padding=&#8221;||||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/modalisboa.pt\/wp-content\/uploads\/2026\/11\/just_fashion_webinar_packaging.jpg&#8221; title_text=&#8221;just_fashion_webinar_packaging&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;T\u00edtulo %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;ffb3d2c3-4648-4e86-8f79-a4a74e1e4db3&#8243; custom_css_main_element=&#8221;margin-top: auto;&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text admin_label=&#8221;Categorias %91Manual%93&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fashion, European Fashion Alliance<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Data de Publica\u00e7\u00e3o %91Autom\u00e1tico%93&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;d2dc128f-cae5-47f5-9811-47f798050d09&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;position: relative!important;||width: fit-content!important;&#8221; custom_css_main_element_phone=&#8221;position: relative!important;||width: fit-content!important;&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;News&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;||||false|true&#8221; custom_css_main_element=&#8221;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_css_main_element=&#8221;width: 100%!important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; header_3_font=&#8221;Inter|700|||||||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>From the packaging that comes with a purchase to the way a collection reaches consumers, the new European rules will bring changes to the day-to-day operations of Fashion brands. The <strong>European Packaging and Packaging Waste Regulation (PPWR)<\/strong> introduces new requirements for materials, labelling and product shipping, with implications for brands. Understanding these obligations, knowing the deadlines and learning how to begin adapting will be essential for continuing to operate in the European market.<\/p>\n<p>On <strong>9th of November<\/strong>, from <strong>9:00 AM to 10:00 AM GMT<\/strong> the <a href=\"https:\/\/www.europeanfashionalliance.org\/\" target=\"_blank\" rel=\"noopener\">European Fashion Alliance<\/a>, <a href=\"https:\/\/www.fashion-council-germany.org\/\" target=\"_blank\" rel=\"noopener\">Fashion Council Germany<\/a> and <a href=\"https:\/\/www.flandersdistrictofcreativity.be\/\" target=\"_blank\" rel=\"noopener\">Flanders DC<\/a> are hosting a <strong>free webinar<\/strong> as part of the <a href=\"https:\/\/justfashionproject.eu\/\" target=\"_blank\" rel=\"noopener\">JUST FASHION<\/a> European project. The session aims to translate this new legislative framework into clear information and practical guidance for Designers and Fashion brands.<\/p>\n<p>The session will cover the main changes, implementation deadlines and the first steps towards compliance, with an opportunity to ask questions directly to experts.<\/p>\n<p><strong>NOVEMBER 9, 2026 | 9:00 AM to 10:00 AM GMT<\/strong><br \/><strong>Online, via Zoom | Free participation<\/strong><\/p>\n<p><a href=\"https:\/\/www.refashion.academy\/course?eventtemplate=172-ppwr-explained-what-the-new-eu-packaging-rules-mean-for-fashion-brands\" target=\"_blank\" rel=\"noopener\"><strong>REGISTRATION HERE<\/strong><\/a><\/p>\n<p><em>This project is funded by the European Union. The views expressed are the sole responsibility of the authors and do not necessarily reflect the views of the European Union. Neither the European Union nor the funding authority can be held responsible for them.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Related News&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||0px||true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 50%!important;&#8221; custom_css_main_element_phone=&#8221;width: 65%!important;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;af543a65-a510-4d5a-bd0e-f29b21297a1d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>RELATED<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_blog_carousel include_categories=&#8221;234&#8243; loop=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0e17602a-d383-450f-bb28-cf494f4e420d&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_blog_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the packaging that comes with a purchase to the way a collection reaches consumers, the new European rules will bring changes to the day-to-day operations of Fashion brands.<\/p>\n","protected":false},"author":2,"featured_media":203576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[147,135,234,235],"tags":[313],"class_list":["post-203592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-news","category-news","category-news-european-fashion-alliance","category-news-fashion","tag-modalisboa-en","cat_ID-147","cat_ID-135","cat_ID-234","cat_ID-235"],"acf":[],"_links":{"self":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/203592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=203592"}],"version-history":[{"count":3,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/203592\/revisions"}],"predecessor-version":[{"id":203596,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/posts\/203592\/revisions\/203596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media\/203576"}],"wp:attachment":[{"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=203592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=203592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modalisboa.pt\/en\/wp-json\/wp\/v2\/tags?post=203592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}