A master's degree in London and a long trip through India planted an ever-growing skein of ideas in Joana Duarte's mind. The fashion designer was then lost in distant lands of dreams, slowly entangling herself in a love affair with untold stories. Songs from the most diverse corners of the world, fabrics that traverse the globe, crystals, saris, doilies and embroideries. Out of these treasures found in her grandmother's chest or in flea markets and antique shops, Joana creates fashion for this day and age. But she doesn't do it alone: BÉHEN collaborates with small communities of woman artisans. Thus is spun the romantic tale between the brand and the fashion that favours time, skill, beauty and durability. And from there sprout the seeds for a richer, more ethical and more sustainable world.

Luís Buchinho graduated in fashion design at CITEX, currently MODATEX, in Porto, in 1989. After the course, he did an internship at JOTEX, starting his collaboration with the company, which remained for twenty years. The brand Luis Buchinho is a constant presence at ModaLisboa since 1991, at Portugal Fashion since 1996 and at Paris Fashion Week since 2009. In 2007 he opened his first shop in Rua José Falcão 122, Porto, and the second in 2012 in Esplanada do Castelo. Currently, the own store is located at Rua de Sá da Bandeira nº 812, also in Porto.

Nuno Gama graduated in fashion design by CITEX, currently MODATEX, in Porto. He began his collaboration with the textile industry very early on and began selling his collections in selected stores in Lisbon and Porto. In 1993, he launched his brand, which has since been presented at ModaLisboa - Lisboa Fashion Week. In 2008, he inaugurated his Store & Atelier, in Porto. In February 2012 he moved his company to Lisbon. Along with the development of its collections, Nuno Gama often collaborates in the creation of wardrobes for dance and theatre shows and develops uniforms for various entities.

MODERATOR. Vanda Jorge is passioned about brands, future and trends. She studied Cool Hunting at the Central Saint Martins, in London. Vanda thinks of herself as a Cool Hunter and KOL in brands and trends, themes she brought to the agenda in Portugal and analyzed for the last three years in the Ecoolhunter section at ECO, in several talks and conferences and in the launch of the PONG PING Magazine, O Futuro, O Primeiro, a publication dedicated to cool hunting, trends, creativity, industries and society. Meanwhile, she also founded the Cool Hunting Society. With an Executive Master in Luxury Management, she followed her passion for fashion and the future of the industry, and took the Digital Fashion 101 course, from Parsons School of Design, on digitizing the fashion industry and the digital transformation of society. She is currently Editorial Coordinator at Media Capital.