2021 brings a milestone that would be only natural for us to celebrate: 30 years of ModaLisboa. At these times – of birthdays and landmarks – retrospectives, status points and promises of future projects are normal. But that’s not enough for us. We were never the type that longs for the past. And even though it is true that Fashion looks back, it is in the future that finds its oxygen – after all, it has always been, Fashion has always lived ahead. So it seemed like a logical step to delve into our three-decade archive looking for clues, for all the times we brought about change, the times we made the audience tremble, the times we were too young. But from these endless hours of research, instead of leaving with a bag full of memories, we left with a question:
and now what?
and now what?
and now what?
An echo that questions everything – ModaLisboa, Fashion, the present, the future. It’s not an identity crisis, nor as if we have forgotten our mission or we didn’t know how to build the next Lisboa Fashion Week. We do know. But everything changed. And nothing has changed. And now what? This profound, rhetorical, omnipresent question leaves little room for answers. But, on the other side, it leaves all the room for freedom.

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CAMPAIGN:
Photo: ModaLisboa Arquivo 2003
Model: Karina Silva