MODAPORTUGAL

A group of friends wander through natural spaces. Their silhouettes blend with the trees and with the hills and the rocks. Water appears as a therapeutic element.

After weeks of lockdown spent inside the same four walls, the outside world reduced to a vain and unsatisfactory virtual substitute, it suddenly became clear how important being outside is for our sanity.

When confronted with a situation that threatened our existence, we were forced to re-evaluate what was really important in our lives. The communion with people and nature or, at least our sudden desire to embrace it, seemed to appear as something that is common to most humans.

Alone or together with those we cherish, we long to become lost surrounded by nature. The needed reset that this pause brought to our lives called for a return to our core values and to go back to nature to gain a clear insight into a better future.

#MODAPORTUGAL
#RESET #BACKTONATURE

MODAPORTUGAL 2020

CREATIVE DIRECTION: MIGUEL FLOR

VIDEO & COPY: JOÃO CRUZ / MOUNTAIN SUPERSTUDIO™

MUSIC: LAILA SAKINI

STYLING: FILIPE AUGUSTO

MODELS: DANIEL | DABANDA; FRANCISCO | KARACTER AGENCY; VALENTINA E FABIO | JUST MODELS; SASHA | ELITE LISBON

MAKEUP: CIDÁLIA FARIA

PRODUCTION ASSISTANT: CRISTINA HORA

SPECIAL THANKS: NEIPER

FASHION: AWAYTOMARS, RICARDO ANDREZ, INÊS MANUEL BAPTISTA, SUSANA BETTENCOURT, DAVID CATALÁN, LUÍS CARVALHO, HUGO COSTA, CONSTANÇA ENTRUDO, HIBU, KOLOVRAT, CAROLINA MACHADO, ESTELITA MENDONÇA, OXIMORA, RITA SÁ, INÊS TORCATO, JÚLIO TORCATO.