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Metasociety: New Frontiers for Communication

METASOCIETY: NEW FRONTIERS FOR COMMUNICATION
Talk

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While traditional advertising continues to directly impact our daily lives, ads are becoming increasingly empathetic, intelligent, and relatable. But beyond them, digital has brought monumental challenges and opportunities for all types of businesses and, today, these possibilities bring both enthusiasm and responsibility. The public is no longer concerned only with the product: it demands that...

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Change (is) The Subject

CHANGE (IS) THE SUBJECT
Fashion x Sustainability
Pitch Session

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Sustainability needs to remain a top-of-mind subject. But how can we talk about it differently? What can we say, and show, that truly inspires and changes minds? These speakers are going to show the audience how technology is working for — and alongside — Fashion and Sustainability. How brands are truly reshaping their...

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Host: Joana Barrios

Joana Barrios divides herself between theater, television, the internet, and kitchens. She is an actress graduated from ESTC, has a postgraduate degree in Film Criticism and Pop Music and spent a season with the choreographer Anna Sánchez, in Barcelona. She has been a member of Teatro Praga since 2008. She was the friendliest nightclub concierge ever at Lux/Frágil. She is co-author and presenter of ARMÁRIO, the documentary series on Fashion, broadcast on RTP2 that in...

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Hyperconnection: A Closer Look

HYPERCONNECTION: A CLOSER LOOK
Technology x Communication
Pitch Session

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For decades, Technology has changed the way we communicate. For years, Technology has changed the way we behave. It changed Society as a whole, but has it changed us as Humans? If we’re all closer together, if we can connect and help each other even if we live in different continents, has it...

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Ricardo Preto | Amorim Luxury

Ricardo Preto studied Architecture but, after holding a workshop at St.Martins School of Art, he started in Fashion creating a collection for Amarras and purses for Perteguaz. He then created collections for Meam Style and shoes for Clays. He creatively directed magazines such as DIF, Máxima, Zoot and Umbigo, and developed customization projects for Nike, Silhouette, Levi’s and PepeJeans. Between 2016/2021, he was creative director at Rustan Commercial. He is currently creative director at Amorim...

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Cristina Saiago | Clarins

Cristina Saiago is the general manager of the Clarins group. She managed to place the french luxury cosmetics brand at no.1 in selective distribution in Portugal. With a degree in Economics, she started working at Banco Finantia but was quickly seduced by the world of cosmetics. She made her debut in the Estée Lauder group, where she launched Crème de La Mer, MAC, Tommy Hilfiger, and Donna Karan. Before taking on the general management of...

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José Correia | Samsung

José Correia has a degree in Management and an extensive experience in the sales and marketing departments of large multinational companies. Since 2012 at Samsung Portugal, where he started his career as Sales Manager, José took over as Marketing Director of the company in Portugal, in 2017. Since 2019, he is Product Director in Mobile Experience at Samsung, being responsible for defining and implementing the strategy of the company's various product categories....

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Francisco Matos Chaves | Altice

Francisco Matos Chaves is digital director at Altice Portugal for the B2C and B2B segment (MEO, MOCHE, Uzo and Altice Empresas brands), guest professor of the executive master's degree in digital marketing at the European University and member of the board of ACEPI, Associação da Economia Digital. He was digital director at McCann Erickson and multimedia director at ZON. Responsible for the e-Commerce of SAPO portal and Marketing Assistant for PGA-Portugália Airlines. Francisco has a...

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Bastien Schupp | DS Automobiles

Bastien is a pure automotive product. Starting his career at Audi, he then worked for the Renault-Nissan Alliance, mainly in marketing & communication functions. He also managed Nissan Austria before moving to the World Marketing Communication Department at Renault. At DS he found the challenge of helping to launch a new premium brand in Europe and around the world. DS represents the French know-how of luxury, with a different positioning on the premium market, a real...

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Jaclyn Allen | Guess

Jaclyn is currently the Corporate Sustainability Director at Guess, where she founded a new functional role for this international fashion brand. She leads a global, cross-functional team to implement the company's sustainability plan and program, and produces the company's biennial, externally validated sustainability reports....

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