L’ORÉAL PROFESSIONNEL AT MODALISBOA
Since 1909, L’Oréal Professionnel has played a daily role and impacted the lives of countless hair professionals and clients who feel more empowered and confident every day. Our role at ModaLisboa is to continue this empowerment through fashion creators and models, bringing the wow factor to the runway. What do ModaLisboa and L'Oréal Professionnel have in common? We are trendsetters, dream makers, and backstage lovers. It's show...
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The Installation MODAPORTUGAL represents a holographic immersion of a factory, bearing in mind the concepts of transparency and circularity as models of industrial production and the respective life cycles of materials, contexts and processes. In it, some of the manufacturing methods are replicated, ranging from the more craft model – with reference to the recovery of garments -, through the regeneration of waste, to the more technological side of the...
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CLARINS RENEWS PARTNERSHIP WITH MODALISBOA
For the third consecutive edition, Clarins is once again present at ModaLisboa as an exclusive make-up and skin care partner.
Between the 6th and 9th of October, it is at Lisboa Social Mitra that the brand makes magic happen by the hand of dozens of makeup artists, once again guided by the artistic director Antónia Rosa - “My partnership with Clarins began in 1988. in 2022 and...
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WHY NOT?!
The stories of truly unique brands almost always start like this: with an attitude of wanting to achieve the impossible, without shortcuts. But in a desert where everything looks like copy-paste, to be fertile you have to be original. This is the magnetic terrain of brands. That of originality and creativity. But it's much more than that.
It's diving in headfirst, zooming out and saying:
“this requires courage, but this is...
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