#Workshop2 – ModaLisboa
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Talks

#Workshop2

#WORKSHOP2

The Commercial Flow from Merchandising to Distribution
by Sustainable Brand Platform

START-UP

SALES

COMMERCIAL

IDEA

BRAND

COLLECTION

MERCHANDISING

PRICING

MARKET

SUSTAINABILITY

BUSINESS

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Alex Albini | Sustainable Brand Platform

Albini is CEO and founder of IDEE Brand Platform and has entrepreneurial experience for more than ten years in different industries. He is also equity partner of Roy Srl, a company operating in the entertainment and event industry. In fashion, after a first experience at Marc Jacobs and LVMH group, he has been working in IDEE Partners since first start-up steps, up to CFO & Business Developer position. He co-founded IDEE Brand Platform, a spin-off of IDEE Partners, focused on commercial consultancy. IDEE Brand Platform has launched, in September 2020, Sustainable Brand Platform, an innovative project to communicate the brand performances in terms of sustainability.

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Stefano Sacchi | Sustainable Brand Platform

After more than 20 years spent dealing with production, marketing and merchandising activities, Stefano managed the brand Giuliano Fujiwara, member of the National Chamber for Italian Fashion. Today he’s fashion and merchandising consultant at IDEE BRAND PLATFORM and professor of Fashion buying, Heritage marketing and Visual merchandising at Accademia del Lusso Milan. He’s the author of several books as well as the recent “Evoluxion”, published by Franco Angeli (2020).

Date

March 23, 2021

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