Value chain. The new campaign promoted by AORP portrays a sector united and committed to the mission of affirming Portuguese jewelry in the world.

Portuguese jewelry is made of diversity. From traditional workshops to innovative industry, from classic to contemporary design, from local businesses to digital marketplaces, the sector has evolved, strengthened and is now more cohesive and better prepared than ever to assert the Portugal brand in the world. And the pandemic sharpened the device.

Together We Stand is a collective statement that calls on the entire value chain, from industry to retail, to come together to recover the positive trajectory that it was registering.

The new campaign presents seven stories of businessmen in the sector, who portray the new dynamics of Portuguese jewelry, in their commitment to innovation, design, internationalization. Each company represents the different segments that characterize the sector’s diversity and find the necessary complementarity in its affirmation: Anselmo 1910, Eugénio Campos, JCF – Joalheiros, TMB, José Martins Barbosa, Juliana Bezerra and Maria João Bahia.