WHY NOT?!
The stories of truly unique brands almost always start like this: with an attitude of wanting to achieve the impossible, without shortcuts. But in a desert where everything looks like copy-paste, to be fertile you have to be original. This is the magnetic terrain of brands. That of originality and creativity. But it’s much more than that.
It’s diving in headfirst, zooming out and saying:
“this requires courage, but this is my identity”.
“This requires courage, but these are my values”.
“this takes courage, but the world is better that way”.
It’s having the audacity to implement a new attitude: to look at the world and say, again… Why Not?!
We could be just another paper, but our role is to do it different.
And… when all we need to do is do the impossible, let’s do it.
Because it is by trying the impossible that we make possible the birth of something truly unique. Renova. The Sexiest Paper on Earth.