What happens when we pause to reflect on what sustains rather than what is displayed? What symbolic, material, and economic layers inhabit the foundations of a creative system? And what possibilities arise when we stop looking at Fashion merely as form and begin to understand it as an expanded field of knowledge production, of memory, and future?

MODALISBOA BASE emerges from this place of questioning and shifting focus. It stems from the urgency of rethinking creation not as an isolated expression, but as a practice supported by human, technological, territorial, and emotional infrastructures. It is not only about recognizing what lies at the base, but about recognizing the base itself as a place of power and permanence. A base that is accumulated time, transmitted knowledge, available matter, and also resistance to the obsolescence that so often marks the contemporary circuits of visibility. The base, as an invisible structure, is what separates balance from collapse: what provides stability to a system that, without support, quickly falters. And in Fashion, to think about the base is to defend the possibility of continuity.

In co-organization with The Municipality of Lisboa, the 65th Lisboa Fashion Week proposes the activation of this expanded thinking. It calls upon its multiple agents — Designers, artists, entrepreneurs, technicians, associations, communities, industry, educational institutions — to imagine Fashion as a living ecosystem, where making intersects with knowing, and where creative action extends into systems of relation, experimentation, and listening. A Fashion that is not measured only by its image, but by the ethical, political, and cultural complexity of its existence.

Within this framework, from October 1st to 5th, with its epicenter at Pátio da Galé and programming across multiple venues (including MUDE – Museu do Design, Palacete Gomes Freire, Moldo Studios, Avenida da Liberdade, and Praça do Comércio) ModaLisboa proposes a week of thought and creation, exhibition and action: about the materialization of Designer Fashion, yes, but also about new paths for independent business models, the building of brands capable of entering competitive markets, and the strategic cohesion of a sector fertile in opportunities.

To this end, MODALISBOA BASE presents a plural program of fashion shows, conferences, exhibitions, workshops, showcases, and diverse off-schedule events, mobilizing the capital through the usual Fashion Presentations, Fast Talks, and sustainability-focused moments (such as Portuguese Soul, MODAPORTUGAL, or beat by be@t, promoted in close collaboration with sectoral partners and associations like APICCAPS, CENIT/ANIVEC, BCSD, and CITEVE). But the 65th Lisbon Fashion Week is also a base for premieres: the FASHION HOUSE, a new multidisciplinary space with free admission, featuring its own program, a pop-up store, showcases of technology and cultural heritage, and a lounge & meeting point designed to strengthen the connection between the territory and the Fashion ecosystem; and ModaLisboa na Avenida, a partnership with the Avenida da Liberdade Association that extends Fashion Week into this major artery with workshops, cocktails, and cultural interventions, with programming soon to be announced. With the support of the Portugal Events program, promoted by Turismo de Portugal, Lisboa Fashion Week expands its strategic scope with more free-admission opportunities, broader geographical presence, and the mediation of a city that serves as the base for the internationalization of authorial work.

With a communication campaign developed by Havas Lisboa and produced by Casper Films, BASE becomes an exercise in critical construction: about what we create, how we create, with whom we create, and at what cost. And, at the same time, an exercise in projection. Because to think about the base is also to think of what grows from it: new languages, spaces of sharing, ways of making a city, possible futures.

MODALISBOA. It is from the BASE that everything begins. And it is within it that, so often, everything endures.

MODALISBOA BASE CAMPAIGN

Agency: Havas
Executive Production: Nuno Lobo, João Cabezas. Casper Films.
Director: Bruno Ferreira
Photography Direction: Bernardo Infante
Photography: Fabiana Tavares
Assistant Director: Paulo Bilu
Camera Assistants: Filipe Pantana, Tiago Silva, João Porto, Tomás Sacramento
Head of Production: Jacqueline Ferreira
Production Coordinator: Inês Gomes
Location Manager: Paulo Ribeiro
Production Assistant: Filipa Casulo
Production Van Driver: David Almeida
Art Director: Marta Cruz
Art Assistant: Ivna Carvalho
Set Construction: José Candido
Styling: Joel Alves assisted by Tita Mendes
Make-up: Antónia Rosa Studio
Hair: Helena Vaz Pereira / Griffe Hairstyle

Chief Electrician: Ricardo Giglio
Electrician Assistants: Dan Ilco e Carlos Zenida
Hot Head: Sérgio Pontes

Camera: Planar | José Tiago
Light/Grip: STP | Sérgio Pontes
Production Equipment: Production Store | Gonçalo Silva

Editor: Flávio Sousa
Post-production: Miguel Diogo e Glimpse
Sound Post-production: Som de Lisboa
Grading: Eudes Quittelier
Music: Moulinex
Casting: Jenny Helen, Henrique e Miguel, Central Models; Daniela Leiria, Djenice e Dilsa Pereira, Da Banda; Daniel Alves e Filipa Uzair, Just Models; Ricardo Furtado, Karacter; Tian, We Are Models.
Bailarinos: Leen ElMobaddr; Maria Sequeira Abrantes, Nneka Ere and Tomás Fernandes

HAVAS TEAM

CEO: Pedro Graça
CCO: Paulo Pinto
Creative Team: João de Noronha and Vasco Carvalho
Strategy Director: Gabriel Batista
Account Director: Maria João Ramos
Production Director: Raquel Gomes da Costa

Account Executive: Constança Mendes
Digital Designer: Camila António
Motion Design: Sérgio Dias

Special Thanks: Lisboa Film Commission, Escola Alemã de Lisboa, Faculdade de Belas Artes and Palácio da Justiça

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