The works of SELF focus on the relationship between the ID, the Super Ego, and the Ego. The Self. Us. How does each one of us perceive, think, and reflect? What is the capacity for insight, and how does it affect our relationship with ourselves and with others?

With over 20 years of continuous psychoanalysis, SELF seeks to find motivations in the behaviors of others to support its interpretation of what surrounds it. It is in this cognitive process that SELF creates its works, analyzing events and behaviors with which we all identify, and either satirizing, deconstructing, or alerting to them.

Reusing iconic objects from pop culture, mainly from the 70s to the 90s, which incorporate computers, artificial intelligence, LCD screens, audio, video, animations, or real-time information via WiFi, SELF presents and makes us reflect on realities that are in front of us but that we either don’t see or don’t want to see. That is, when the Super Ego defines what can or cannot be conscious and whether, or not, it leads to behavioral change.

The works of SELF aim to be a hub for thought and reflection, through easily recognizable objects that evoke internal emotions.

Its debut exhibition will be in the summer of 2025, and will tour several cities across the country. Until then, selected works will be unveiled at key cultural events. At Lisboa Fashion Week, SELF presents "I DRESS, THEREFORE I EXIST".

I DRESS, THEREFORE I EXIST
MAR 7 — 9, ModaLisboa Lounge

The fast-fashion industry has become a vicious circle:
1) it injects emotional dopamine, leading us to believe that we are only of value if we are continuously buying clothes;
2) it makes us throw away clothes in great condition simply because we don’t have space in our wardrobes;
3) it makes it increasingly difficult for designers to succeed due to the challenge of competing with mass production.

This toxic relationship with major fast-fashion brands creates dependency, consumerism, waste, pollution, child exploitation, and a deficit in our sense of Self because we believe we are only validated if we dress the same as those around us. This takes away oxygen, innovation, and originality from new designers. This work symbolizes this vicious cycle: a trash bin is filled with clothes in good condition that were discarded simply because they are from a previous season. Among them, televisions broadcast satirical messages urging consumption that led to this waste.