CARLOS MOEDAS
Mayor of Lisbon
Choosing has never been more difficult. We are surrounded by possibilities. In a world where everything seems within reach, the choices we make have become a way of declaring what we value. Fashion has always carried that responsibility. Choosing a garment, a material, a form or a combination is never purely an aesthetic decision. It is an expression of identity. It says who we are and, perhaps more importantly, what we believe is worthy of our attention.
Fashion and luxury have always been closely connected. But luxury is not simply a matter of price or exclusivity. Its value can lie in what is rare: time devoted to an idea, knowledge built over generations, mastery of a craft, attention to detail and the ability to create something that cannot simply be replicated. In a world of excess, perhaps true luxury is precisely what cannot be mass-produced: a vision, a signature, a distinctive language. Something shaped by conscious choices and by work given the time it needs to mature.
It is this human dimension of creativity that matters. Fashion and Design are not simply creative industries; they are ways of thinking about and interpreting the world. They reflect our culture, connect different disciplines and give rise to new forms of expression. And they do so through a particular relationship between tradition and innovation, between what we inherit and what we choose to transform.
Lisbon has long understood the importance of this. Over more than three decades, Lisboa Fashion Week has become an essential platform for emerging talent, strengthening connections between creativity and industry while bringing Fashion, culture and the city closer together. Edition after edition, it has provided a space for new ideas, new voices and new languages to emerge. The choices we make also shape the city itself. We decide what to preserve, where to invest and what we want to pass on to future generations. A city’s heritage is not limited to what it inherits; it also includes what each generation chooses to contribute.
From 7 to 11 October, MODALISBOA PRIORITY returns to Lisbon, co-organised with Lisbon City Council, with a programme spanning different venues and bringing together Designers, industry, critical thinking, culture and the public. At a time when we are constantly encouraged to choose faster, this edition reminds us of the importance of choosing well. Of looking beyond novelty. Of recognising the value of authorship, experimentation, sustainability and continuity. Because not everything we have the means to create is worth carrying forward. A true sense of priority begins with deciding what deserves a place in the future.
Lisbon City Council is delighted to welcome Lisboa Fashion Week once again, and all those who, through Fashion and Design, continue to create, think and help shape our city.
EDUARDA ABBONDANZA
President of Associação ModaLisboa
For 35 years, Lisboa Fashion Week has worked to give talent the conditions to emerge, grow and endure. It is a simple conviction, but one that requires investment, difficult decisions and clarity about what really matters.
Welcome to MODALISBOA PRIORITY presented by OMODA & JAECOO. As with every edition since 1991, it is co-organised with the Municipality of Lisbon, a partnership that recognises Fashion as part of the city’s cultural and economic life. Support from Turismo de Portugal’s Portugal Events programme extends that commitment, creating new opportunities for internationalisation from Lisbon and for independent Fashion to claim the place it deserves on the international stage.
Our priorities are clear. Independent Designers able to build viable careers, not simply gain visibility. A new generation with access to resources, industry and markets. Companies that recognise authorship, knowledge and experimentation as competitive strengths. Sustainability that translates into action. Innovation with purpose. Culture as an inseparable part of the value we create.
We are not interested in replacing unresolved questions with new narratives. The pace of technological change does not make it any less urgent to build economically viable models, reduce impact, preserve skills or make room for research and development. What is new matters when it moves us forward, not when it simply gives us something else to talk about.
Setting priorities is easy. Holding on to them when attention moves elsewhere, when they require investment or when results take time is much harder. That is the consistency we want to stand for: doing what needs to be done, without mistaking change for progress.
My thanks go to the Associação ModaLisboa team, the Designers and their teams, Municipality of Lisbon, Turismo de Portugal, OMODA & JAECOO, our partners and sponsors, and every professional who makes these days possible. They are the people who turn conviction into practice, day after day.
Ultimately, that is what defines a true priority.
ACKNOWLEDGEMENTS
ModaLisboa would like to thank:
To the Mayor of Lisbon, Carlos Moedas, and Councillor Diogo Moura, with responsibility for Culture, Economy and Tourism, and their respective Advisers. To the Directors and staff of the various municipal services involved.
António Valle, Paula Oliveira, Vítor Carriço and Carmo Botelho from Lisbon Tourism Association. Rodolfo Durão and Bruno Prates from Lismarketing.
Bárbara Coutinho, Ana Fernandes, Carla Pardal, Cristina Duarte, Cristina Gomes, Gisela Miravent, Pedro Oliveira, Rita Carvalho and Sofia Alves from MUDE – Design Museum.
Nuno Vale and Luís Palma from Royal Treasury Museum.
Rui Penedo, Edite Gonçalves, Fátima Carvalho, Guilherme Fonseca, Helena Reynaud, Ivo Geada, Júlio Geada, Madalena Pena, Manuela Pinheiro, Maria Teixeira Simões, Matilde Sambado, Paulo Morais and Paulo Vinagre from National Society of Fine Arts.
Mariana Lagadoiro and Sebastião Almeida from EDP Foundation / MAAT.
Abia Daniella, Adriano Batista, Alaska Company, Alba Dantas, Alexandre Azevedo, Alexandre Castanheira, Alexandre Franco, Alberto Verdes, Alice Parise, Amanda Stumpf, Ana Catarina Silva, Ana Catarina Tiago, Ana Delgado, Ana Duarte, Ana Moreira, Ana Oliveira, Ana Pedrosa, Ana Raquel Rodrigues, Ann Claes, André Costa, Antónia Castro, Antónia Rosa, Armin Najib, Bárbara Veloso, Bernardo Bastos, Best Models, Bizaction, Branco às Roscas, Broomtec, Bruno Ferreira, Bruno Reffel, Bruno Sangareau, Burel Factory, Calvelex, Camila Mila, Casper Films, Catarina Caim, Catarina Narciso, Catarina Pestana, Carla Matos, Carlos Félix, Carlos Malta, Carlos Ramos, Carlos Teixeira, Carlota Pires de Almeida, Carmo Afonso, Carolina Correia, Carolina Gama, Carolina Morais, Carolina Queirós, Carolina Rainho, Carolina Reis, Carolina Santos, Carlos Morais, Catarina Almeida, Cátia Pereira Matos Célia Alves, Célia Félix, Céline Abecassis-Moedas, Central Models, César Araújo, Cid Maréchal, Cinelab Film & Digital, Cláudia Almeida Silva, Cláudia Fazenda, Cláudia Nunes, Constança Esteves, Cláudia Pinto, Cláudia Simões, Contracoutura, Da Banda, Daiena Dâmaso, Daniel Maria, Daniel Matos Fernandes, Daniel Ferreira, Daniela Nascimento, Danilo Venturi, Diana da Silva, Diana Hernandez, Diogo Faial, Duarte Rente, Eduarda Abbondanza, Eduarda Olivieri, Eduardo Estrela, EGEAC, Elite Lisbon, Eusébio&Rodrigues, Fabrics4Fashion, Face Models, Fashion Studio, Fátima Barros, Fátima Sobrinho, Fernando Bastos Pereira, Filipa Casulo, Filipe Ferreira, Filipe Pantana, Francisca Delgado, Francisco Campos, Francisco Carvalheira, Francisco Fernandes, Francisco Vasconcelos, Gabriela Vasconcelos, Ganesh, Gonçalo Guiomar, Gonçalo Santos, Graziela Sousa, Groove Digital, HAVAS Lisboa, Helena Vaz Pereira, Henar Inglesias, Henrique Gonçalves, Henrique Pinheiro, Herlander Carvalho, Hugo Pedroso, IED – Istituto Europeo di Design, Inês Bandeira Guimarães, Inês Carrasco Gomes, Inês Correia, Inês Gonçalves, Inês Marques, Inês Ortigão, Inês Pereira, Inês Risques, Inês Santos, Inês Sequeira, Inês Zinho Pinheiro, Irina Chitas, Isabel Costa, Isabel Santos, Jaime Carvalho, João Diogo Rogado, João Cabezas, João Carmo, João Esteves, João Ferreira, João Pedro Soares, Joana Amaral, Joana Barbosa, Joana Campos Silva, Joana Cunha, Joana Jorge, Joana Lopes, Joana Moreira, Joana Santos, Joana Vasconcelos, Jorge Ginja, Jorge Marques, José Arriaga, José Cerqueira, José Leite, José Mota Leal, José Pinto, José Reizinho, José Sobral, Just Models, Karacter Agency, Karinna Grant, Kolovrat, L’Agence, Leonor Silva, Lidija Kolovrat, Lígia Gonçalves, Luís Marinho, Luís Miguel Fonseca, Luís Pereira, Luís Pinto, Luís Santos, Luís Silva, Madalena Oliveira, Madalena Teixeira, Mafalda Fialho, Manuel Lopes Teixeira, Manuel Pinho Braga, Manuela Oliveira, Marco Amaral, Margarida Botelho, Margarida Braga, Margarida Hugobaldo, Margarida Paiva, Maria João Ramos, Maria Luisa Martinez Diez, Maria Stoer, Maria Trigo da Roza, Mariana Garcia, Mariana Pereira Da Silva, Mariana Pinto, Mariana Soares, Mariana Teixeira, Mariana Torres, Marisa Martins, Marlene Oliveira, Marta Batista, Marta Cruz Lemos, Marta Mimoso, Marta Moreira, Martim Fevereiro, MCatering, Miguel Afonso, Miguel Ângelo, Miguel Diogo, Miguel Flor, Moving Pictures, Nassim Javid, Nazaré Carvalho, Noura Alserkal, Nuno Lobo, Nuno Martins, Nuno Mendes, Nuno Paiva, Odete Viola, Olga Noronha, Paradise Streets, Patrícia Borges, Patrícia Costa, Paulo Miguel Rosa, Paulo Gonçalves, Paulo Rebelo, Paulo Ribeiro, Pedro Bacalhau, Pedro Brito, Pedro Carvalho, Pedro Cláudio, Pedro Curto, Pedro Ferreira, Pedro Figueiredo, Pedro Reis, Pedro Rodrigues, Pedro Valegas, Pedro Ventura, Pinkplate, PlanarPT, Rachel Arthur, Radija Diop, Rafael Cardoso, Rafael Duek, Raquel Gomes da Costa, Raquel Résio, RDD Textiles, Ricardo Costa, Ricardo Fortes, Ricardo Giglio, Ricardo Gomes, Ricardo Nogueira, Ricardo Santos, Riopele, Rita Gomes, Rita Lino, Rita Neves, Rita Pinho e Melo, Rita Rolex, Rodrigo Delgado, Rodrigo Gomes, Rodrigo Oliveira, Rodolfo Morgado, Rui Aguiar, Rui Maria Pêgo, Rui Palma, Rui Pina, Rui Raposo, Rui Rodrigues, Samuel Antunes, Sara Mendes, Sara Pereira, Sara Viana, Sayeni Mingas, Sílvia Alberto, Serge Carreira, Sérgio Onze, Sérgio Pontes, Showpress, Simple Way, Sofia Carvalho, Sofia Matos Ribeiro, Sofia Raimundo, Sofia Tavares de Carvalho, Som de Lisboa, Taibe Palacios, TerceiraSegur, Teresa Oliveira, Thibauld Claisse, Tiago Albuquerque, Tiago Bastos Nunes, Tiago Berlim, Tiago de Sousa, Tita Mendes, Umberto Sannino, Valentim Quaresma, Vasco Carvalho, Victor Neves Ferreira, Vincent Lyleire, Vítor Machado, Vitor Sanches, Vitória Ribeiro, We Are Models, World Academy, Xana Guerra.
To all our friends who have supported and worked with us throughout the years, to the Designers, all Fashion professionals, volunteers, and the many hundreds of people involved in making this major event possible.
