Associação ModaLisboa, with continued support from the PVH Foundation, has concluded the second edition of the amanhã programme, an initiative with a social impact that reinforces the institution’s strategic commitment to inclusion, youth empowerment, and the development of a more pluralistic, equitable, and future-ready fashion ecosystem.

Rooted in the belief that structural transformation within the fashion industry inevitably relies on education and the redistribution of opportunities, amanhã was designed to build bridges between young people from diverse socio-economic backgrounds and the areas with the highest growth and employability in the sector: Sustainability, Technological Innovation, Visual Culture, and Cultural Heritage.

In 2025, the programme once again mobilised the metropolitan areas of Lisbon and Porto, promoting awareness-raising activities in highschools and engaging 500 students in sessions aimed at reshaping their perception of the fashion industry. The impact of this initial phase confirms its relevance: the majority of students reported gaining new knowledge, shifting preconceptions, and showing interest in exploring professional pathways within the sector.

The second phase of the programme brought together, in Lisbon, ten young people selected based on criteria of motivation, aptitude, and diversity. Over five days, the participants took part in an intensive residency with a multidisciplinary training plan led by professionals known for their transformative vision and practice.
The residency was structured as an immersive journey, offering direct contact with various areas of the fashion value chain:

– With Constança Entrudo, participants explored textile creation processes through visual and conceptual research, bridging artistic sensitivity with methodological approaches.

– At the BÉHEN atelier, with Joana Duarte, they reflected on design as a conscious and responsible practice, directly impacting local communities, environmental sustainability, and social justice.

– With paatiff, in a session led by José Sobral and Matilde Mariano and hosted at ETIC, they worked on creating visual narratives using Artificial Intelligence, debating its limits and possibilities for the future of fashion.

– Finally, with Sónia Jesus, they deepened their understanding of visual culture as a foundational language of both individual and collective identity, concluding with a final presentation of their perspectives and experiences during the residency.

Additionally, the students visited the CAM – Gulbenkian Modern Art Centre and the MUDE – Museum of Design, engaging with collections and exhibitions that allowed them to develop critical observation skills, interpret different curatorial discourses, and contextualise fashion practice at the intersection of Art, Design, and History. They also visited Showpress, communication agency and showroom, where they were challenged to understand brand-building mechanisms and the foundations of effective, ethical, and personalised communication. These experiences were vital in expanding their understanding of the sector as a multidisciplinary field, where creative practice is in constant dialogue with cultural, technological, and social references.

The programme concluded with the awarding of the amanhã scholarship, worth €15,000, to Celízia Tavares, who will attend an 18-month course at Modatex Porto, in a fashion-related area of her choice. The scholarship fully covers tuition fees, accommodation, and meals, enabling her to continue her path of specialisation with potential impact on the national market.

“The scholarship will have a great impact on everything I stand for, and everything my parents represent to me. I want to study Fashion Design, and through it, bring Cape Verde’s forgotten culture into everyday life. There’s so much culture that the younger generation is starting to forget. I’d like to bring it into contemporary fashion and show the public that Cape Verde is rich in heritage.”
Celízia Tavares

With this second edition, amanhã reaffirms itself as a strategic tool for intervention in the Portuguese fashion system, promoting structural change in how talent is identified, trained, and integrated. It is a programme that addresses inequalities in access while also responding to the need to redefine the narratives, practices, and structures within the sector.

Believing that only through diversity of backgrounds, references, and experiences can a truly innovative industry be built, it is the mission of Associação ModaLisboa to invest in initiatives that strengthen education, representation, and employability for new generations. With the support of the PVH Foundation, amanhã positions itself as an active part of a more inclusive, transversal vision of the future—ready to face the complex challenges the fashion industry encounters today.

More information about the programme, as well as images, available here.

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