A programme by ModaLisboa with the support of the PVH Foundation
In line with the central mission of the ModaLisboa Association, amanhã (which means “Tomorrow”) aims to make Portuguese fashion a more representative and diverse field of talent by communicating the many opportunities for growth within the industry, and giving young people the tools to thrive.
Aimed at high school students, the programme is divided into three stages: presentations in schools about the professions that make up Portuguese fashion; five days of practical workshops at ModaLisboa’s offices; and two scholarships in highly employable fields.
WHY?
There are two main reasons for creating the amanhã programme.
The first is that there is still a need to promote representation in the fashion industry, both nationally and internationally. Only by creating equal opportunities for diverse voices, different experiences and social and economic contexts can we say that we work in an area that welcomes and includes everyone.
And the second is that, in recent years, the creative areas of fashion have really taken off, but the technical professions haven’t been able to communicate in such an attractive way. You can’t talk about fashion without hearing words like sustainability, innovation, craftsmanship or technology, because these are the areas that are really growing – and they are where the future lies. But if young people don’t know them, how are they going to apply for these new positions?
We developed amanhã to tackle these two challenges and create future opportunities for young talent in highly employable areas of the national fashion industry.
HOW?
We know it’s not easy, but we’re here to help. We’ve divided amanhã into three stages so that we can reach different people at different levels and make a difference.
WORKSHOP
In April and May, the ModaLisboa's team visited high schools in Lisbon and Oporto to share what the fashion industry is and all the exciting future opportunities it offers.
The presentation covered sustainability, craftsmanship and technological innovation. We also talk about the different jobs in fashion and finish off with a practical workshop where we customize a piece donated by the PVH Foundation.
RESIDENCY
All the students who take part in the first workshop can apply for the second stage of the amanhã programme. ModaLisboa selected 14 young students who meet the criteria defined by the programme – motivation, aptitude and diversity – and, between 1 and 5 July, welcome them to the Association's headquarters for a week-long residency.
There will be five days of practical training and workshops in strategic areas of the contemporary fashion industry.
SUSTAINABILITY IN FASHION DESIGN, with ANA DUARTE (DUARTEHAJIME)
This workshop explored environmental, social and economic responsibility in the creation and development of a project.
CULTURAL HERITAGE AND CRAFTWORK, with JOANA DUARTE (BÉHEN)
This workshop highlighted the importance of preserving and applying traditional techniques to the contemporary context.
TEXTILE CREATION, with CONSTANÇA ENTRUDO
This workshop explored the fascinating intersection between manual labour, digital tools and creativity in the development of materials.
INNOVATION AND TECHNOLOGY IN THE DIGITALISATION OF FASHION, with João Pedro Fonseca and Carincur (ZABRA)
INTRODUCTION TO PROGRAMMING, with the CODE FOR ALL team
Integration of new digital tools and Artificial Intelligence in the Fashion Industry.
VISUAL CULTURE, with SÓNIA JESUS
The importance of amplifying cultural references from different fields to encourage thinking in fashion work.
