Amanhã - ModaLisboa

A programme by ModaLisboa with the support of the PVH Foundation

In line with the central mission of the ModaLisboa Association, AMANHÃ (which means “Tomorrow”) aims to make Portuguese fashion a more representative and diverse field of talent by communicating the many opportunities for growth within the industry, and giving young people the tools to thrive.

Aimed at high school students, the programme is divided into three stages: presentations in schools about the professions that make up Portuguese fashion; five days of practical workshops at ModaLisboa’s offices; and two scholarships in highly employable fields.

WHY?

There are two main reasons for creating the AMANHÃ programme.
The first is that there is still a need to promote representation in the fashion industry, both nationally and internationally. Only by creating equal opportunities for diverse voices, different experiences and social and economic contexts can we say that we work in an area that welcomes and includes everyone.

And the second is that, in recent years, the creative areas of fashion have really taken off, but the technical professions haven’t been able to communicate in such an attractive way. You can’t talk about fashion without hearing words like sustainability, innovation, craftsmanship or technology, because these are the areas that are really growing – and they are where the future lies. But if young people don’t know them, how are they going to apply for these new positions?

We developed AMANHÃ to tackle these two challenges and create future opportunities for young talent in highly employable areas of the national fashion industry.

HOW?

We know it’s not easy, but we’re here to help. We’ve divided AMANHÃ into three stages so that we can reach different people at different levels and make a difference.

WORKSHOP

In April and May, the ModaLisboa Association team will visit high schools in the Lisbon and Porto areas. We'll share what the fashion industry is and all the exciting future opportunities it offers.

The presentation covers sustainability, craftsmanship and technological innovation. We also talk about the different jobs in fashion and finish off with a practical workshop where we customize a piece donated by the PVH Foundation.

RESIDENCY

All the students who take part in the first workshop can apply for the second stage of the AMANHÃ programme. ModaLisboa will select 15 young students who meet the criteria defined by the programme – motivation, aptitude and diversity – and, between 1 and 5 July, welcome them to the Association's headquarters for a week-long residency.

There will be five days of practical training and workshops in strategic areas of the contemporary fashion industry:

- Textile Creation, with Constança Entrudo. This workshop will explore the fascinating intersection between manual labour, digital tools and creativity in the development of materials.
- Cultural Heritage and Craftwork, with Joana Duarte (BÉHEN). This workshop will dive into the importance of preserving and applying traditional techniques to the contemporary context.
- Sustainability in Fashion Design, with Ana Duarte (DuarteHajime). This workshop will explore environmental, social and economic responsibility in the creation and development of a project.
- Innovation and Technology in the Digitalisation of Fashion, with João Pedro Fonseca and Carincur (ZABRA): integration of new digital tools and Artificial Intelligence in the Fashion Industry;
- Visual Culture, with Sónia Jesus: the importance of amplifying cultural references from different fields to encourage thinking in fashion work.

We'll be looking at how we can be more responsible in the way we create and develop our projects, exploring how we can use new digital tools and artificial intelligence to make fashion more sustainable and talking about how we can use cultural references from different fields to encourage thinking in fashion work.

SCHOLARSHIPS

At the end of the residency, ModaLisboa and the workshop mentors will select the two most suitable students to receive scholarships in areas of high employability in the fashion industry.

MODATEX SCHOLARSHIP
- 18 months, Porto, worth 15,000 euros;
- Field of study of your choice:
Fashion Design
Clothing Modelling
Tailoring
Communication and digital services
International Commerce

CODE FOR ALL SCHOLARSHIP
- 3 and a half months, Porto or Lisbon, worth 9,500 euros;
- Programming Bootcamp, creating versatile programmers and opening doors to the most diverse areas of the tech industry.