How can a Fashion business be built, sustained, and projected without yielding to the pressure of pre-established formulas? This conversation brings together perspectives from design, commerce, and education to reflect on the possible paths for creating viable, consistent, and independent authorial brands. In a sector often marked by cycles of expectation and collapse, it is crucial to discuss how creativity also inscribes itself in strategic planning, and how long-term vision can replace the urgency of immediate success. More than launching brands prematurely into the market, the goal here is to rethink models that allow for growth with clarity, in their own time, and on their own terms.