BUZINA
Founded in 2016 by Vera Fernandes, BUZINA emerged as a fashion brand focused on the ultimate expression of femininity and personality through style. Filling a gap in the Portuguese fashion market for stylish wardrobe options that can be worn for any everyday occasion, BUZINA’s design language is universal: its aesthetic meets the needs of women who are mindful of trends without being enslaved by seasonality or imagery. These are women who use fashion as a means of expressing who they are – or who they aspire to be – who feel comfortable playing with proportions and sizes without compromising their femininity, and who do not shy away from colours that draw all eyes to them. Much like the contemporary woman fulfilling her many roles, the versatility of BUZINA’s pieces has become one of the brand’s greatest strengths and most distinctive features.
With a degree in Psychology, Vera Fernandes has always had a keen eye for others, leading her to the most psychological of exercises: dressing. Inspired from an early age by her maternal grandmother, who was a pattern maker, Vera was introduced to fabrics, textures and creative processes that allowed her not only to express her identity through style, but also to understand fashion’s potential in creating different characters. In 2013, following the birth of her daughter, she launched Meninamanel, a children’s fashion shop and her first foray into the Portuguese fashion market, which laid the groundwork for the creation of BUZINA. Three years later, BUZINA was born with the aim of making noise – as its name suggests – and has consistently reflected not only a clearly defined aesthetic and business vision, but also the personality of its creative director.
