ModaLisboa is approaching the speed of light. But light is not just speed. It also has weight and measure. It has soul. It has this city, once labelled the ‘white city’ by a filmmaker, due to its light.It has physics, technologies, and wisdom. And has so much to tell. It has life. It has dignity, pride and prejudice. It has magic. It has all of the above. But also a great deal of fashion. And much more, of course. It’s a question of luminosity, not merely illumination.