MODALISBOA FOR GOOD

DO WELL. DO GOOD. A GREAT FEELING, IN WHICH WE ALL FIT. FAIR, BUT WITH A HINT OF REBELLION. SELF-CONFIDENCE AND HUMILITY. SELF-LOVE AND INSPIRATION. LEAVE ALL FEAR AWAY. FOR TRANSVERSAL OPPORTUNITIES. INCLUSION AND EQUALITY. FOR INDIVIDUAL AND COLLECTIVE CHOICES. FOR ACCESS TO STORIES, TO SPACES. RESPECT, COMMUNITY AND EMPATHY. AN ACTIVE VOICE IN THE ART OF COLLECTIVE THINKING. ETHICAL FASHION, SUSTAINABLE FASHION. NEW BIOMATERIALS AND INDUSTRIAL PROCESSES. DESIGN THOUGHT FOR OTHERS. A BUSINESS THAT EMPLOYS 300 THOUSAND PEOPLE. PROFESSIONALISM. AWARD CREATIVITY, TALENT AND MERIT. AN ESSENTIAL DIALOGUE. THE ART OF CREATING SOMETHING ETERNAL. FIND BEAUTY IN DIFFERENT PLACES, EVERYWHERE. A FORM OF EXPRESSION WITHOUT CORSETS. FREEDOM. ALWAYS FOR THE BETTER. AND FOREVER. FOR GOOD.

MODALISBOA FOR GOOD, in co-organization with the Municipality of Lisbon, is an edition that is represented by 18 names chosen as symbols of the Portuguese creative industries, intrinsically linked to the various communities that build ModaLisboa. All of its practices share, in addition to a cultural ecosystem, a message: FOR GOOD. Doing good as a response to contemporary challenges, yes, but also as a definitive mission and intention—for Design, for the city, for people, for the planet.

MODALISBOA FOR GOOD. Do well. Definitely.

Concept: ModaLisboa
Art Direction and Photography: Pedro Moura Simão
Direction: Justin Amorim assisted by Filipe Bessa Vieira
Styling: Sérgio Onze assistido por Lucas Luz
Hair: Helena Vaz Pereira/griffehairstyle assisted by Madalena Costa and Nicole Francisco
Make-up: Antónia Rosa assisted by Frederico Simão, Sandra Alves, Carolina Linda and Joana Lopes with Clarins products
Editor: Miguel Ângelo
Sound: Alexandre Franco
Music: Rory Pfotenhauer
Production: Promenade Films

Talents: Alex D’Alva Teixeira, Ana Salazar, Ana Sofia Martins, André Cabral, Antónia Rosa, Catarina Furtado, Eduarda Abbondanza, Helena Vaz Pereira, Ivan Hunga Garcia, Joana Barrios, Joana Jorge, Joana Ribeiro, Luís Pereira, Manuela Kriola, Miguel Flor, Paulo Gonçalves, Ricardo Costa, Rosário Mello e Castro

Special Thanks: Bárbara Atanásio, Béhen, Çal Pfungst, Carlos Gil, Filipe Cerejo, Ivan Hunga Garcia, Lidija Kolovrat, Luís Carvalho, Miguel Flor, Nuno Baltazar, Sebastião Vences e Moove Studio.