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Despite the Russian war in Ukraine, Ukrainian fashion designers continue to create in challenging conditions and the Ukrainian fashion industry demonstrates its resilience and resistance.

After the full-scale Russian invasion, Ukrainian Fashion Week launched the "Support Ukrainian Fashion" Initiative to help Ukrainian designers. Thus, the last three seasons of UFW for the first time during its 26 years of history took place, not in Kyiv, but on the international catwalks, allowing Ukrainian fashion brands to introduce their collections created during the war on the international fashion scene. Currently the 54th season of Ukrainian Fashion Week takes place, which is the fourth UFW International Season.

Within the “Support Ukrainian Fashion” Initiative by UFW 67 Ukrainian designers have introduced their collections within fashion shows and presentations at 11 fashion weeks in Europe and the USA:  at London Fashion Week, Berlin Fashion Week, Copenhagen Fashion Week, MBFWMadrid, Vegan Fashion Week (Los Angeles), Budapest Central European Fashion Week, Malta Fashion Week, Vienna Fashion Week, Brussels Fashion Week, Transilvania Fashion Festival. In March, Darja Donezz, Omelia and Nadya Dzyak present at Lisboa Fashion Week.

It is extremely important to give visibility to Ukrainian fashion brands now in the background of the ongoing war providing the opportunity for them to get orders on the European and international markets. It therefore will save companies, businesses and workplaces of hundreds of workers (seamstresses, clothes constructors, stylists, managers) and support the Ukrainian fashion industry during the war.