Integrated within the programme of MODALISBOA PEBBLING presented by OMODA & JAECOO, OFF LISBOA FASHION WEEK powered by contracoutura activated the city through an independent network of creators, spaces and projects that expanded the presence of Lisboa Fashion Week across the urban territory.
The programme was structured as a visibility platform for emerging practices, authorial initiatives and creative microstructures working in close connection with the community. By occupying shops, galleries and hybrid spaces, it established a direct circulation between creation and the public, reinforcing Fashion as a cultural practice in constant transformation.
Between 12 and 15 March, Lisbon hosted launches, pop up stores and gatherings that highlighted the diversity of languages and production models within the national creative landscape. This decentralised programme consolidated collaborative networks and brought together different scales of creation, connecting independent projects with the broader Fashion ecosystem.
