SUNDAY, 11 OCTOBER, 2.00 PM
PÁTIO DA GALÉ. ACCESS BY INVITATION.
DRESS ME
More than a piece of clothing, a haircut, colour or styling can transform the way we are seen. They can define our identity, personality and style. They can reveal who we are or who we want to be.
In this collection, hair is no longer simply a complement to the image, but takes on the leading role. It is the hair that dresses the person. DRESS ME explores hair’s ability to shape each person’s style and create a language of its own, without the need to add anything else.
Helena Vaz Pereira’s first collection with L’Oréal Professionnel stems from a desire to treat hair as a raw material for artistic expression and the construction of identity. In the beginning, there was hair. In the end, there is hair too.
The collection begins with classic cuts, executed with technical precision and transformed through shape, texture, movement and colour. DRESS ME celebrates technique as a starting point for creativity. It will be presented at Lisboa Fashion Week, marking Helena Vaz Pereira’s debut as a creator on the runway.
