Workshop READY FOR BUSINESS
POSITIONING, GROWTH AND MARKET ACCESS
Vincent Lyleire works with brands at different stages, helping them translate creative identity into commercial presence. From relationships with buyers and retailers to the choice of channels, partners and markets, the workshop looks at how a label positions itself, sells and scales within the Fashion industry.
Participants’ projects provide the basis for a practical discussion of business development. Where is the real opportunity? What needs to be in place before approaching a buyer? When does entering a new market make sense? Positioning, pricing, distribution, sales and international expansion are considered through the practical realities of reaching the market, building commercial relationships and establishing solid foundations for long-term growth.
VINCENT LYLEIRE
Worldwide Buyer Manager, Tranoï
Vincent Lyleire holds a Master’s in Fashion Design and has built his career at the intersection of creativity, business, and the Fashion industry. He began at Aganovich, later becoming Sales Director at Martin Grant, and supporting emerging French designers. In 2016, he joined Who’s Next and Première Classe. After La Redoute, he became an independent fashion business consultant, supporting brands and organizations in business development, sales, networking, and international growth.
