SS25

MYTHOLOGICAL

/ˌmɪθəˈlɒdʒɪkl/
adjective
relating to, based on, or appearing in myths or mythology (a collection of myths, especially one belonging to a particular cultural tradition).

For SS25, DuarteHajime dives into the sphere of belief. To believe in something bigger non-tangible, something divine. How are myths born?

For generations, humans have been telling tales and legends about creatures found all over the world. Based on East Asian mythology, the brand unravels the mysteries behind the four guardians/auspicious beasts, that have fascinated cultures across the globe for centuries.

From the majestic Azure Dragon (Seiryu), of the East, to the fierce White Tiger (Byakko) of the West, from the enigmatic Black Tortoise (Genbu) of the North to the mythical Vermilion Bird of the South (Suzaku), each of the Four Celestial Emblems holds a unique place in folklore and symbolism. They correspond to the seasons, the elements and, overall, to the balance of mankind.

Following the colors of these guardians, and in between cottons, linens, and three different exclusive prints, DuarteHajime takes these guardians into the urban streets.

COLLABORATIONS: Albano Morgado, SA / Troficolor / RBD.APP Arquitectos Lda
MUSIC: Pepperoni Passion