The 63rd edition of Lisboa Fashion Week takes place, in co-organization with the Municipality of Lisbon, between 10 and 13 October 2024. MODALISBOA SINGULAR is a celebration of the relationship between the capital and the Fashion Week, the product of an effervescent, transformative, bright and cross-cultural city. SINGULAR, because it’s unique. And to be unique, it needed to be innovative and disruptive, opening new doors, building heritage. That is also its mission, and what it will do, clearly, in its October issue.

The first mirror of this uniqueness is the communication campaign, signed by Havas Portugal, with production by Casper Films. MODALISBOA SINGULAR is the line that joins the cult, secret, culture and future city to reveal finally the plurality of spaces, creators and creatives who build a Fashion Week. The film is also inspired by a new ModaLisboa Association strategy, which redesigns the event programming to respond to the evolution of the Fashion Industry context and the society that defines it. So, new spaces are announced, new ways to think the event, to experience Fashion, and to live the city.

MODALISBOA SINGULAR is the result of a strategic planning by the ModaLisboa Association, and brings together the work of a multidisciplinary set of creators — from the ten new competitors in the SANGUE NOVO contest, which present their collections on October 11, in MUDE, to the most renowned names of Portuguese Fashion, returning to Pátio da Galé — and also a great diversity of projects and free-entry events that inform, reinforce and complete the programming. SINGULAR is, in addition to the reflection of the city’s new paradigms, to know how to recognize the purpose that binds together the various forms of creation and uniting them in an aggregator event with a new perspective on its role, with the aim of encouraging a global mobilization of Lisbon towards cultural participation. Because to be singular, it needs to be, first, plural.

MODALISBOA. SINGULAR, after all.