ModaLisboa, amanhã
Following the success of its first year, Associação ModaLisboa, with the continued support of the PVH Foundation, presents the second edition of the social impact program amanhã.
Based on the premise that information and education are essential pillars for a more equitable and dynamic sector, amanhã returns for its second year to empower young people at a crucial stage of their education. This innovative social impact project continues its mission to drive inclusion and expand employment opportunities in the Portuguese fashion industry by promoting careers with high employability — particularly in growing fields such as Sustainability and Technology — among students from various social and economic backgrounds.
The program’s first phase reached over 300 high school students, raising awareness about the wide range of opportunities available in the fashion industry through informative sessions covering topics such as Responsible Production, Artisanal Work, and Technological Innovation. In 2025, the project aims to engage 500 young people by visiting schools in the Lisbon and Porto metropolitan areas — regions of the country with the greatest diversity of communities. Data collected from the first edition serves as the strongest incentive for its continuation: 94% of students reported learning something new about the fashion industry, 74% said they had a preconceived notion that was challenged by the presentation, and 90% expressed interest in considering a career in fashion.
Students who attend the school sessions can then apply for a five-day residency in Lisbon. The second phase of amanhã focuses on training, and the ten young people selected for their aptitude and motivation will receive workshops and mentoring, visit communication agencies and museums, and participate in other immersive experiences. The residency will be mentored by Constança Entrudo, Joana Duarte (BÉHEN), or Sónia Jesus, with sessions designed to build a comprehensive program aimed at fostering direct contact with industry professionals, promoting best practices, and stimulating critical thinking.
At the end of the residency, the mentors and Associação ModaLisboa’s team will evaluate the students’ body of work and select the winner of the amanhã scholarship, valued at €15,000, which includes an 18-month course at Modatex Porto in a chosen fashion-related field—options include Fashion Trade Specialist Technician, Textile Design Specialist Technician for Printing, Fashion Design, Fashion Seamstress (vocational apprenticeship) and Garment Modeller (vocational apprenticeship).
Reinforcing its commitment to education and the diversity of young talent, amanhã continues to nurture this thriving ecosystem with significant growth potential, opening doors into a fashion industry that urgently needs new voices, perspectives, and talents. After all, the future is already here — it’s amanhã.
2024 EDITION OVERVIEW
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amanhã is a pioneering social impact program, designed for young people, which aims to promote inclusion and create new employment opportunities in the Portuguese Fashion Industry.
