ModaPortugal, ModaLisboa Priority
7 OCTOBER. 9 AM — 5 PM.
MAAT CENTRAL.
FREE ADMISSION, SUBJECT TO MANDATORY REGISTRATION.
European Fashion is undergoing a transformation that can no longer be understood in isolation. Rapid technological change is reshaping creative and production processes as well as business models; regulation is redefining responsibilities; new generations are seeking to establish themselves in an increasingly complex economic landscape; and the value of authorship, know-how and manufacturing heritage is gaining renewed significance as the creation and circulation of images become increasingly automated. Amid these forces, deciding what to protect, transform or develop has become a strategic question.
This is the context for the first MODAPORTUGAL International Conference, promoted by CENIT, which opens the programme of the 67th Lisboa Fashion Week on 7 October at MAAT Central. Bringing together thought leaders from different parts of the world, the conference connects creative, business, institutional and technological perspectives to examine some of the conditions that will shape the evolution and competitiveness of Fashion.
The programme explores the mechanisms needed to turn emerging talent into viable professional careers; the relationship between European policy, commitment and the implementation of better practices; the possibilities and implications of artificial intelligence and other technologies; and the strategic value of luxury, authorship, craft and know-how. Distinct questions converge in a broader reflection on how to create differentiation, preserve knowledge and ensure its transmission within an industry undergoing profound change.
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