MODALISBOA GO GLOBAL

PROJECT TECHNICAL SHEET

Project name | ModaLisboa Go Global (MLGG)
Project Code | LISBOA-02-0752-FEDER-034103
Main Goal | Strengthening the competitiveness of small and medium-sized enterprises
Beneficiary | Association ModaLisboa

PROJECT OVERVIEW

The ModaLisboa Go Global project was part of the Internationalization Support Program of the Operational Program (PO) in Lisbon, through the System of Supporting Collective Actions (SIAC) Internationalization and had a special focus on the dynamics of the internationalization of the city of Lisbon as the capital of Culture and Fashion. It was structured in 4 editions of ModaLisboa – Lisboa Fashion Week, corresponding to the edition of the second semester of 2018, two editions in 2019 and the last in the first semester of 2020, which took place during the usual fashion calendars, presenting the spring / summer and autumn / winter collections. In each of the editions, multiple events were planned to respond to a broader strategy from ModaLisboa to foster the growth of the Lisbon Fashion Week event, through a repositioning that chooses prestige, innovation, creativity and differentiation, responding in a more effective way to the demand of international audiences and boosting the growth of the national Fashion Industry.

The project were developed closely with strategic partners, among them the Lisbon Municipality (www.cm-lisboa.pt), the Regional Tourism Entity of Lisbon (www.ertlisboa.pt), as well as industry partners , among them Cenit, Anivec and Apiccaps. The aim was to stimulate the connection between the various players of the Fashion Industry, among them designers, companies, schools specialized in Fashion education, models agencies, media, showrooms, retail and the various services and consultancies that are specialized in this field.

The project aimed to increase the visibility and international reputation of Portuguese Fashion, by promoting the Lisbon region as a pole of excellence in national fashion, fostering the incorporation of innovation and design, both in terms of product development and the design of services and different forms of business, fostering the integration of qualified young designers in activities related to fashion. Encouraging activities that activate a collective awareness of the various players in the Fashion Industry, enhancing knowledge, sharing best practices and ultimately reaching a more dynamic and agile creative and entrepreneurial community in response to the market challenges.

MODALISBOA GO GLOBAL | RESULTS, HERE