PORTUGUESE FOOTWEAR HONOURS THE PORTUGUESE CULTURE

In 2022, APICCAPS pays homage to the works and the main artists of the Portuguese painting scene that symbolize what distinguishes us as a country, civilization and a collective personality. It is what makes us unique in a world ever more open, diverse and globalized.

If in 2021, amidst the global pandemic, the Portuguese shoes made a eulogy for the poetry of the the bodies of models and dancers, as a token of strength and gracefulness, resilience and liberty, wondering “can the industry be artform?”, this year, carrying on the mission, APICCAPS reinforces the premise that the industry can be an ally of artists, creating singular moments and objects of desire.

Therefore, it has elected six Portuguese painters of reference (Amadeo de Souza Cardoso, Almada Negreiros, Eduardo Afonso Viana, José Malhoa, Júlio Pomar and Paula Rego) and two of the most talented actors today, Albano Jerónimo and Anabela Moreira, to act some of the selected artists most emblematic works.

Under the lens of Frederico Martins, this photographic interpretation seeks to capture the essence of these works, paying tribute to the Portuguese tradition and soul, which differentiates us and – why not say it? – unite us and makes us proud.

There is always magic in knowing how to do very well, with an author regard, in selecting the best materials, features, details and charms; made with care, time and dedication that lasts for generations. As in painting or cinema, music, dance, theatre, fashion, the footwear sector (within fashion) is an artform of Portuguese tradition, but also of modernity, because it is alive and throbbing, and it walks with us every day.

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Can the art and tradition of a country be worn by your feet?

More than praising national talent and portraying an identity, these campaigns aim to open a door to the outside world. At their core, they intend to value the heritage of the past, and what we do best, to make our quality and beauty appreciated by everyone. In an increasingly fast and unstable world, by intersecting with other talents and cultures, we intend to be an example of something that charms, continues, and lasts, but is always improving towards the future.