Empório Aragão

Workstation New Media

The duo Empório Aragão, composed by designers, artists, and entrepreneurs Sílvia Raposo and Mónica Kahlo, is an innovative fusion of art, fashion, and technology. Their journey has advocated for the implementation and exploration of artificial intelligence, holography, and virtual reality in the fashion industry, opening a dialogue about sustainability and efficiency in the sector. Both PhD students in Arts and Moving Image at FBAUL/ESTC, the duo first exhibited their digital collections at the Saatchi Gallery in London, followed by publications in fashion magazines in Paris, Milan, New York, and Canada. Their creations are unique pieces that intersect design, technology, and visual arts. They are currently preparing to launch their next physical collection at the Brooklyn-Japan Fashion Week in Osaka, Japan.

ARTBOARD + MACHINE 4.0 by the duo Empório Aragão explores the application of artificial intelligence, holography, and virtual reality in fashion, focusing on the creation of virtual models generated by algorithms. This approach promotes inclusion and diversity, challenging traditional beauty standards and encouraging the acceptance of different bodies, ethnicities, and ages. Using AI, the duo develops adaptable models that display clothing in various styles, reducing dependence on physical models and garments, thus making production more sustainable. The project also facilitates virtual design testing, combating the "fast fashion" culture, and opens up new possibilities for fashion marketing and the online shopping experience.