The art, the heritage, the future.

The intersection between fashion, art and craftwork has always been organic, but recent years — and a new generation of creatives — have blurred the boundaries between these practices. In this conversation, the boundaries cease to exist altogether: artists, designers and educators discuss the new opportunities of this intersection of disciplines, and the emerging territories that have yet to be explored.

rui maria pego


35 years old. 16 of them spent between the Radio, Theater and Television. Graduated in History from Universidade Nova de Lisboa, and Master in Fine Arts in Professional Acting from Bristol Old Vic Theater School (UK), he is the author of "Filho da Mãe", a satirical series that premiered on Canal Q in 2015. He has already hosted shows on the three main Portuguese TV channels and invented many others on several radio stations (Radar, Sudoeste, Mega Hits), and is currently on Rádio Comercial, where he conducts the interview program/podcast "Debaixo da Língua", and "TNT- Todos no Top".
He closed 2023 in a production for BBC Radio Three about the poet Fernando Pessoa, "All I Was When I Wasn't Anyone", after being one of four Portuguese artists in "École des Maîtres" by French-Argentine director Marcial di Fonzo Bo, and one of the actors chosen for edition number 8 of "Passaporte Lisboa", an initiative by the Portuguese Cinema Academy.
Passionate about fashion, he was considered Person of the Year for ILGA Portugal in 2017 and, in 2018, on the cover of GQ Portugal magazine.
After "Water Party", a dystopian theater show created by Mimi Collins in London, you will see him next with the premieres of the RTP series "Erro 404", the film "Prisma" by Sónia Balacó and Zé Bernardino, and also the fourth season from "Im-pertinente", the podcast from Fundação Francisco Manuel dos Santos, where Rui Maria Pêgo will pair with neuroscientist Luísa Lopes to unravel the mysteries of the brain.
The first time Rui went to ModaLisboa he was fifteen years old, and since then he has never stopped coming back.

danilo venturi


Danilo Venturi is the Director of IED in Florence and the author of "Brand Persona: The Four Step Method". With a background in political science, Danilo Venturi began his career in the music industry. He was among the pioneers of e-commerce and concept stores, and has worked for the lingerie brand La Perla. He holds a Master's degree in Luxury Management. His educational model, described by Forbes as "The Reign of Error", has involved groups, brands, and institutions such as LVMH, Richemont, Gucci, Ferragamo, WGSN, CFDA, and Pitti Immagine, as well as personalities like Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Rick Owens, and Suzy Menkes.
At IED Florence, Danilo Venturi is committed to promoting the cross-pollination of Fashion, Art, and Design languages.

joana vasconcelos


Born in 1971, Joana Vasconcelos is a Portuguese visual artist with a career spanning over 30 years and a huge variety of media. Recognized for her monumental sculptures and immersive installations, she decontextualizes everyday objects and updates the arts and crafts concept for the 21st century, establishing a dialogue between the private sphere and public space, popular heritage and high culture. With humor and irony, she questions the status of women, consumer society and collective identity. From Lisbon to the world, since 2006 she manages the Atelier Joana Vasconcelos with over 50 employees and, in 2012, she created the Joana Vasconcelos Foundation to grant scholarships, support social causes and promote art for all.
International acclaim arrived in 2005 with The Bride at the first Venice Biennale curated by women, where she has returned seven times to date, in 2013 at the helm of Trafaria Praia, representing Portugal with the first ever floating pavilion of the event. The youngest artist and first woman to exhibit at the Palace of Versailles, in 2012 her exhibition was the most visited in France in 50 years, with a record 1.6 million visitors. The first Portuguese artist to have a solo show at the Guggenheim in Bilbao, in 2018, the fourth best for The Art Newspaper that same year, and the third most visited in the history of the museum. In 2023 she has been granted the rare honor to exhibit at the Uffizi Galleries and Pitti Palace, in Florence, alongside classical masters such as Leonardo Da Vinci, Michelangelo or Caravaggio. Her Wedding Cake for Waddesdon Manor was considered by Jonathan Jones a “lovingly crafted tower”, “the first wholeheartedly joyful artistic masterpiece of the 21st century” and figured in the top 2 in The Guardian’s “best art and architecture” of 2023.

sam baron


Born in France, Sam Baron has a degree in Design from the Fine Arts School of Saint Etienne and a post-graduate degree from the National Decorative Arts School of Paris.
Baron loves to reinterpret traditional methods of construction, raising questions about the utility of today's material productions. He creates products, exhibition and interior design projects, giving life to cross-over works mixing art and design.
He is an independent designer and consultant for international companies such as Dior Maison, La Redoute, Vista Alegre and the iconic French art de vivre brand Diptyque. He has been consultant as Design Director for Fabrica, the international communication research center based in Italy, during a decade.
In 2009, he received the "Grand Prix de la Creation de la Ville de Paris" in the design category and, in 2010, Philippe Starck selected him as one of the ten most important designers of the next decade.
Sam Baron currently lives and works between Portugal and France, which has recently knighted him as Chevalier des Arts et des Lettres.