AEG reaffirms its commitment to sustainability by launching the second edition of the upcycling competition, AEG Fashion Challenge, which aims to raise awareness about the importance of giving new life to pre-owned garments. The competition is mentored by designer Nuno Baltazar, and the applications for the first phase are open until December 15, 2024.

The presentation of the new edition of the AEG Fashion Challenge was held at MODALISBOA SINGULAR and was the conclusion of a challenge launched to three Designers from Lisboa Fashion Week. Ana Duarte (DuarteHajime), Dino Alves and Nuno Baltazar chose a look from a past collection, exchanged the garments with each other, and reinterpreted them.

Now, the AEG Fashion Challenge invites fashion students, professionals, and all fashion and design enthusiasts to follow the example of the three designers and join this project that combines fashion with sustainability.

Participants must transform an old or unused garment into an innovative and sustainable creation, capturing the “before and after” with images and a video of the process, and submit everything on the official AEG Fashion Challenge website.

The submitted projects will be evaluated by a jury composed of Nuno Baltazar (president), Dino Alves, and Ana Duarte, who will pre-select up to fifteen projects that best represent the evaluation criteria: Innovation, Design, Functionality, and Sustainability.

These fifteen projects will continue to the next phase: the public voting. The five most voted projects win a place in the final of the AEG Fashion Challenge, where they will be evaluated by the jury in an event with a fashion show of the garments created, to be held in Lisbon, in March 2025. At that time, the three winners of AEG Fashion Challenge will be announced.

All information about the competition and the complete regulation are available here.

PHOTO: Garments reinterpreted by Ana Duarte (DuarteHajime), Dino Alves and Nuno Baltazar.

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