The 64th Lisboa Fashion Week takes place, co-organized with the Municipality of Lisbon, from March 6th to 9th, 2025.

MODALISBOA CAPITAL is an edition that questions, provokes and challenges by knowing its value. Its capital. But what capital? The geographic — the capital of the capital, the nerve center, the decision-maker and the decisive one. The creative — obviously, due to its assets and conceptual codes capable of thinking about society. The cultural — of course, for its historical contribution to an increasingly active and conscious area. The social and relational — yes, through synergies, bridges and intersectoral connections. The economic — inevitably, because it is the realization of the symbolic and the sustenance of a growing business. And the human — always, and above all.

It is the CAPITAL that builds and, therefore, we decided to deconstruct it. The communication campaign, designed by the Graficalismo Studio begins here, now, with a first image that functions as a preface to six symbolic and material representations of the idea of ​​capital. Revealed over the next month on Lisboa Fashion Week’s social media, these characters, or alter-egos, are thoughts transformed into living sculptures using repurposed clothing and textiles. An agglutination of very fast fashion, very cultivated waste and a very urgent sustainability as a way to talk about concerns in an avant-garde post-internet visual language. Thinking about CAPITAL, from the capital, is the starting point for designing the program for this ModaLisboa, an event so capital that it is written with two capital letters.

And we start with the creative CAPITAL: the Fashion Shows return to Pátio da Galé, from March 7th to 9th, with the second and final phase of the Sangue Novo competition supported by Seaside, and the new collections from the Workstation platform and renowned Designers. There will be three days of fashion shows that position author Fashion as a solution against the hegemony of a colossal and uncertain system, and the calendar, which will be released soon, brings news.

It is with the creative heritage that we arrive at the inevitable cultural CAPITAL of a Fashion Week: on March 7th, MODALISBOA CAPITAL debuts at CAM with a series of new activities designed in collaboration with the Gulbenkian Modern Art Center to explore, from its authors’ perspective, the historical relationship between Fashion and Art. Lisboa Fashion Week’s foray into the city’s most important cultural facilities takes it back to MUDE – Museu do Design, with a programme of workshops, Fast Talks and Fashion Presentations in different spaces of the building, in an ongoing conversation between Design, Heritage and Community.

To this conversation we add more subjects of capital importance: responsibility, technology, digital transformation — in other words, the sustainability of the sector in which we operate. It is also part of the social CAPITAL of a Fashion Week to be an aggregating event, which strengthens the connection between creators and their audiences with the innovation of an industry, represented here by APICCAPS and CENIT / ANIVEC, which are once again part of the Lisboa Fashion Week program to talk about the future.

From March 6th to 9th, CAPITAL is therefore a powerful means of constructing and representing identity, but it becomes especially attractive due to its scope: within it, we all fit, just as everyone fits within Lisboa Fashion Week and its city, sorry, its capital. Talking about CAPITAL means talking about value, relevance, pertinence; to have CAPITAL is to have the power of subversion, and to be CAPITAL is to be the center of convergence: main, essential. What CAPITAL?

MODALISBOA. IT IS CAPITAL.

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