A ModaLisboa programme supported by the PVH Foundation
Aligned with the core mission of Associação ModaLisboa, amanhã (which means “Tomorrow”) aims to make Portuguese fashion a more representative and diverse field of talent, by communicating the many opportunities for growth that exist within it ang giving young people the tools to thrive.
Designed for students finishing highschool, the programme is structured in three stages: presentations in schools on the professions that shape Portuguese fashion; five days of hands-on workshops at the ModaLisboa headquarters; and a €15,000 fashion scholarship.
WHY?
There are two main reasons behind the creation of the amanhã programme.
The first is the ongoing need to foster representation in the fashion industry, both nationally and internationally. Only by creating equal opportunities for diverse voices, different life experiences and varied social and economic backgrounds can we truly claim to be part of an inclusive and welcoming industry.
And the word “opportunity” brings us to the second reason.
In recent years, the creative areas of fashion have flourished, but technical professions have not been communicated as attractively. It is no longer possible to speak about fashion without mentioning Sustainability, Innovation, Craftsmanship or Technology — these are the areas that are genuinely growing, and they represent the future.
But if young people don’t know about them, how can they ever apply for these emerging roles?
amanhã was created to respond to these two challenges: to build future opportunities for young talents in high-employability areas within the Portuguese fashion industry.
HOW?
There is no single or simple answer to fulfilling the goals we have set.
So, we have divided amanhã into three phases, allowing us to reach different people at different stages. And to make a difference.
WORKSHOP
Throughout April and May, the ModaLisboa team visited highschools in the Lisbon and Porto metropolitan areas to present a global vision of what the fashion industry is, and the future opportunities it offers.
The presentation covered areas such as Sustainability, Craftsmanship, and Technological Innovation, as well as the professions each area encompasses. It ended with a practical workshop that encourages critical thinking, collaborative work, and identity-building.
RESIDENCY
ModaLisboa selected 10 young people who meet the programme’s criteria — motivation, aptitude, and diversity — and hosted them at its headquarters for a one-week residency, from June 30 to July 4, 2025.
The residency included five days of training sessions, practical workshops and visits to ateliers, agencies, and key cultural spaces in the city. It offered an immersive experience of what contemporary fashion is, alongside direct interaction with designers, arts and technology professionals, and fashion strategists and communicators.
During the residency, participants were invited to develop a body of physical and digital work, exploring areas such as Textile Creation, Cultural Heritage, Visual Culture, and Technological Transition.
WORKSHOPS
TEXTILE CREATION, with CONSTANÇA ENTRUDO
Before founding her own research and design studio, Constança Entrudo worked for brands such as Balmain, Peter Pilotto, and Marques’Almeida. Now, from her atelier in Lisbon, she dedicates herself to textile experimentation using both manual techniques and digital tools. In this workshop, the Textile Designer demonstrated how the importance of creativity and conceptual thinking is translated into textile innovation. More about her work, here.
CULTURAL HERITAGE AND CRAFTSMANSHIP, with JOANA DUARTE
Joana Duarte realised that she could only work in fashion if she had a mission — and that’s how BÉHEN was born: a project dedicated to preserving Portuguese artisanal techniques. For each collection, she collaborates with artisans from across the country, combining this cultural heritage with technological innovation. In the workshop, the Designer shared her creative process and challenge participants to apply it in an upcycling session. More about BÉHEN, here.
INNOVATION AND TECHNOLOGY IN FASHION DIGITALISATION, with PAATIFF
José Sobral graduated in Architecture from the University of Lisbon, but his academic journey always reflected his interest in fashion. In 2023, he founded the brand/studio paatiff with the aim of merging fashion design with Artificial Intelligence. That same year, he won the first edition of AI Fashion Week. He is currently the head of Generative AI at Revolve, an American fashion brand. In amanhã’s workshop, José Sobral and Matilde Mariano explored how technology is a driving force in fashion today — and, of course, in the future.
VISUAL CULTURE, with SÓNIA JESUS
Sónia Jesus specialises in communication and strategy for Fashion, luxury, and technology across multiple disciplines. She began her career as a stylist, editor, and art director, later deepening her expertise at a communications agency. She spent several years working in international markets as a Visual and E-Merchandiser for Farfetch and Louis Vuitton. Now back in Portugal, she works with the Amorim Luxury Group. In this workshop, she showed that working in Fashion is not about liking clothes: it’s about loving culture, music, cinema, art, and history — and knowing how to transform all these references into critical thinking.
SCHOLARSHIP
At the end of the residency, ModaLisboa and the workshop mentors selected Celízia Tavares as the winner of the amanhã scholarship, worth 15,000 euros. The scholarship includes an 18-month course at Modatex Porto in a fashion area of her choice: Fashion Design, Fashion Retail, Textile Design for Printing, Dressmaker, or Pattern Maker. This support fully covers tuition fees, accommodation, and meals, enabling the continuation of a specialised training path with potential impact on the national market.
"The scholarship will have a great impact on everything I stand for, and everything my parents represent to me. I want to study Fashion Design, and through it, bring Cape Verde’s forgotten culture into everyday life. There’s so much culture that the younger generation is starting to forget. I’d like to bring it into contemporary fashion and show the public that Cape Verde is rich in heritage."
Celízia Tavares
