Joana Duarte is the Founder and Designer of BÉHEN. Joana studied in London at Kingston University, after graduating from the Faculty of Architecture, in Lisbon. She deepened her interest in ethical production and working with artisan communities, which led her to India to intern at a Fair-Trade fashion brand member of the WFTO. After her time in India and the Masters in London, the Designer returns to Portugal and to the family stories and embroideries that fueled the creation of BÉHEN. This was the beginning of the mission to protect Portuguese Heritage.
In March 2020, BÉHEN presents for the first time at Lisboa Fashion Week. In 2021, BÉHEN wins the 1st US Embassy’s AWE Female Entrepreneurship Award, and in 2022 the Golden Globe for Fashion Personality of the Year. BÉHEN continues to develop ongoing work with craftsmen, ancestral techniques and communities, while investing in the intersection between tradition and technological innovation to ensure know-how longevity.