DO WELL. DO GOOD. A GREAT FEELING, IN WHICH WE ALL FIT. FAIR, BUT WITH A HINT OF REBELLION. SELF-CONFIDENCE AND HUMILITY. SELF-LOVE AND INSPIRATION. LEAVE ALL FEAR AWAY. FOR TRANSVERSAL OPPORTUNITIES. INCLUSION AND EQUALITY. FOR INDIVIDUAL AND COLLECTIVE CHOICES. FOR ACCESS TO STORIES, TO SPACES. RESPECT, COMMUNITY AND EMPATHY. AN ACTIVE VOICE IN THE ART OF COLLECTIVE THINKING. ETHICAL FASHION, SUSTAINABLE FASHION. NEW BIOMATERIALS AND INDUSTRIAL PROCESSES. DESIGN THOUGHT FOR OTHERS. A BUSINESS THAT EMPLOYS 300 THOUSAND PEOPLE. PROFESSIONALISM. AWARD CREATIVITY, TALENT AND MERIT. AN ESSENTIAL DIALOGUE. THE ART OF CREATING SOMETHING ETERNAL. FIND BEAUTY IN DIFFERENT PLACES, EVERYWHERE. A FORM OF EXPRESSION WITHOUT CORSETS. FREEDOM. ALWAYS FOR THE BETTER. AND FOREVER. FOR GOOD.

MODALISBOA FOR GOOD, in co-organization with the Municipality of Lisbon, arrives at Pátio da Galé, from the 7th to the 10th of March 2024. An edition that is represented by 18 names chosen as symbols of the Portuguese creative industries, intrinsically linked to the various communities that build ModaLisboa. All of its practices share, in addition to a cultural ecosystem, a message: FOR GOOD. Doing good as a response to contemporary challenges, yes, but also as a definitive mission and intention—for Design, for the city, for people, for the planet.

This will be the backbone of all the actions of the 62nd Lisboa Fashion Week, having special relevance in its inaugural moment: the FAST TALKS, a stage for thought and dialogue between national and international speakers, who focus on opportunities for ethical and concerted growth for the fashion industry. Talking about good practices for the future is also talking about SANGUE NOVO supported by Seaside, and the final phase of the competition that reveals, on March 8th, which of the six young Designers will win the ModaLisboa x IED – Istituto Europeo di Design, ModaLisboa x RDD Textiles and ModaLisboa x Showpress awards. When it comes to the calendar, the fashion shows and presentations by the ModaLisboa designers follow a heterogeneous conceptual and performance perspective, with a program strengthened by the presence of sectoral associations, partners and national brands, which reaffirms a global vision of creativity and innovation.

Inevitably, FOR GOOD also means an active awareness of the context in which ModaLisboa operates, and this edition takes place during the legislative election period in Portugal. Therefore, the organization saw it as its duty to make every effort to change the event dates, without success due to the unavailability of spaces in the city, the international calendar in which Lisboa Fashion Week is included and the commitment to its Designers and partners. In this way, ModaLisboa is disseminating official information to its teams regarding the process of early mobility voting, and encourages all portuguese visitors to the event to exercise their right to vote before going to Pátio da Galé — because to be achieved, FOR GOOD will have to be transversal to all practices.

From the 7th to the 10th of March, this is the systematic vocalization of the values that guide the work of ModaLisboa: the creation of dialogue, the empowerment of creativity and the implementation of future solutions for the good of the Fashion Industry, of Culture, the city and the country.

MODALISBOA FOR GOOD. Do well. Definitely.

CAMPAIGN:
Concept: ModaLisboa
Creative Direction and Photography: Pedro Moura Simão
Direction: Justin Amorim assisted by Filipe Bessa Vieira
Styling: Sérgio Onze assistido por Lucas Luz
Hair: Helena Vaz Pereira/griffehairstyle assisted by Madalena Costa and Nicole Francisco
Make-up: Antónia Rosa assisted by Frederico Simão, Sandra Alves, Carolina Linda and Joana Lopes with Clarins products
Editor: Miguel Ângelo
Sound: Alexandre Franco
Music: Rory Pfotenhauer
Production: Promenade Films

Talents: Alex D’Alva Teixeira, Ana Salazar, Ana Sofia Martins, André Cabral, Antónia Rosa, Catarina Furtado, Eduarda Abbondanza, Helena Vaz Pereira, Ivan Hunga Garcia, Joana Barrios, Joana Jorge, Joana Ribeiro, Luís Pereira, Manuela Kriola, Miguel Flor, Paulo Gonçalves, Ricardo Costa, Rosário Mello e Castro

Special Thanks: Bárbara Atanásio, Béhen, Çal Pfungst, Carlos Gil, Filipe Cerejo, Ivan Hunga Garcia, Lidija Kolovrat, Luís Carvalho, Miguel Flor, Nuno Baltazar, Sebastião Vences and Moove Studio.

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