WORKSTATION NEW MEDIA

WORKSTATION NEW MEDIA was a project promoted in 2023 and 2024 by the Associação ModaLisboa, with the support of the Portuguese Republic – Culture / Directorate-General for the Arts, which responded to the need for public dissemination of Fashion’s artistic languages, generated through the technological innovation of new media.

Reflecting on new approaches and future territories of digital and hybrid Fashion, the platform brought together multiple languages and techniques, as well as intersections between virtual and augmented reality, artificial intelligence, and interactivity.

WORKSTATION NEW MEDIA established itself as a platform for experimentation, exhibition, and new talent scouting, addressing the need to bring together, empower, include, and foster dialogue within a vibrant community of digital creatives, providing fertile ground for the exploration of new languages and synergies.