USED TO DREAM: CONNECTIONS BY DIGITAL LABELS, 2022
The optimization of tags, which no longer have restrictions, as an element of the union between fashion and digital. The user gets access to the creator's process, regarding imagination and manufacturing specifications, artistically connecting these two opposites, guaranteeing transparency in production for an audience that demands to know what they are buying.
Every collection starts with a sketch. In this case, it started with demonstrative 2D monsters of the inner self, which originated clothing items through silhouettes and details that make reference to its emotional representation. In order to engage the user, this universe evolved in more detail into 3D, giving this entire process the appreciation it deserves when reaching the final consumer.
The tag is a QR Code that redirects the user to a platform that allows 3D model viewing and to the universe that generated each one of the four pieces in question, bringing the user to join an immersive experience.