presented by OMODA & JAECOO

Between 8 and 11 October, FAST TALKS will bring three sessions to MUDE – Design Museum, exploring some of the key issues shaping the development and long-term success of a Fashion project. For this edition of Lisboa Fashion Week, the programme takes two different approaches: a conversation open to a wider audience, looking at the social impact Fashion can and should have; and two workshops for industry professionals, focusing on brand strategy and business development. All sessions are free to attend, subject to registration.

On 8 October at 5.00 pm, FAST TALKS: Creativity, Agency and Social Change looks at an industry that creates jobs, shapes culture, influences behaviour and plays a role in shaping the collective imagination. Moderated by Rui Maria Pêgo, the conversation brings together Vítor Sanches, founder of Bazofo and the driving force behind Dentu Zona, a project developing screen-printing, market and collective creation initiatives in Cova da Moura; Inês Sequeira, who, after founding and leading Casa do Impacto, now heads Rede Capital Social; and Miguel Flor, creative director, curator and artistic director of (re)veste, a project promoting social inclusion through Fashion.

On 10 and 11 October, FAST TALKS take a more hands-on approach, with two workshops for industry professionals, each limited to 20 participants.

BRAND ETHOS: From Values to Strategy, led by Catarina Pestana on 10 October from 10.00 am to 12.00 pm, explores the connection between values, identity and strategic decision-making. Working with the participants’ own brands, the workshop will look at what is already clearly defined, what needs further development, and how a brand ethos can help guide decisions around product, communication, positioning and growth. A Communication and Marketing specialist with more than 25 years’ experience in brand management, Catarina Pestana is Brand Communications Director at Grupo Visabeira, CCO and founder of Bang Bang Agency, and a Guest Lecturer at Católica-Lisbon SBE and IADE.

On 11 October, also from 10.00 am to 12.00 pm, READY FOR BUSINESS: Positioning, Growth and Market Access, led by Vincent Lyleire, focuses on turning a creative identity into a sustainable commercial presence. Buyers, retailers, pricing, distribution, sales, partnerships, markets and international expansion are all part of this practical approach to business development, designed to help participants assess opportunities, prepare for market entry and build lasting commercial relationships. With a career spanning brands, retail and professional platforms including Martin Grant, Who’s Next, Première Classe and La Redoute, Vincent Lyleire now works as an independent consultant specialising in business development, sales, networking and international growth. He is also Buyer Manager at TRANOÏ.

FAST TALKS
8, 10 and 11 October
MUDE – Museu do Design
Free admission, subject to registration
More information here.

MODALISABOA PRIORITY presented by OMODA & JAECOO takes place from 7 to 11 October, co-organised with the Municipality of Lisbon and supported by Turismo de Portugal’s Portugal Events programme.

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