22 August '23

The brand Call Me Gorgeous celebrates its second anniversary and opens its first store in Lisbon.

“I wanted to celebrate the 2 years of Call Me Gorgeous in a surprising way. In fact, we’ve been working on this project for some time, but it only made sense to launch the novelty on the brand’s anniversary”, says Luís Borges, creative director and founder of the brand.

The first Call Me Gorgeous space occupies the store 8 of the LAPA 71 gallery and intends to transport us into the brand’s eccentricity universe. From the klein blue floor, to the carpet that welcomes customers and the neon that illuminates the entrance, passing through the mirror balls that reflect color to every corner of the space, everything has been thought out in detail.

“The plans for Call Me Gorgeous are for it to grow and, for an accessories brand, it is essential to have a physical space so that our customers, friends and ambassadors can get to know the products and experience the brand even more.”, explains Luís Borges.

Some of the Call Me Gorgeous’ best seller products are available in the store, as well as the new BIG BANG collection, presented in the latest edition of ModaLisboa – Lisboa Fashion Week.

The store is open from Monday to Friday, between 10am and 7pm, at R. Garcia de Orta 71C, in Lapa, Lisbon.

PHOTOS: Rui Valido